Award-Winning Smiling Moose Deli Experiences Explosive Growth

June 04, 2008 // Franchising.com // What do you get when you combine a Smiling Moose with fresh, tasty food? Easy! One of the fastest growing deli-style restaurant experiences around. Smiling Moose, the premier quick and casual restaurant experience, is covering new ground as they utilize their award-winning concept to expand into fresh territory.

"With the success of our already established Smiling Moose Delis, we are excited for the future and the continued growth of the Smiling Moose brand in the coming months," says Director of Development Larry Hill. "Soon, it will not only be Coloradoans who get to enjoy innovative and fresh Smiling Moose fare, but residents of Montana, Utah, Idaho, Wyoming, South Dakota and Indiana."

A local favorite year after year, Smiling Moose boasts a rich history in the Vail Valley having opened its first deli in Edwards, Colorado in 2003. Since day one, the beautiful Colorado Rocky Mountains have served as the backdrop for the deli's success. The community recently showed its gratitude as Smiling Moose received the title of "Best Sandwich Shop 2008" from Vail Daily -- Vail Valley's premier newspaper publication.

The Best Sandwich Shop honor is one in a long line of delectable distinctions won by the Smiling Moose Deli. In past years, Vail Valley residents have also recognized the deli as "Best Deal in Town," "Best Sandwich," "Best Soup," and "Best Place for Lunch Under $7.50."

"These awards serve as a testament to our continued effort to serve delicious food and our commitment to becoming a vital part of the communities where we do business," says Smiling Moose CEO Mark Laramie. "Shortly after we opened our first deli, we've continued to win multiple awards and we're proud to say our customer support has enabled us to expand throughout Colorado and set our sights on moving into additional states."

Smiling Moose's expansion centers on a realistic and innovative approach to franchising underscored by sound company policies. Smiling Moose attracts the most desirable investors by offering extremely competitive store packages and fee structures. There are no markups for goods or services and all negotiated rebates are passed back to the stores and the Brand Development Fund. This ensures that all new stores, both Company and Franchise, have the same supply costs.

Smiling Moose also assists in all facets of the franchising process including site selection, lease negotiation, architectural drawings, construction estimations and equipment purchasing. To help encourage success, reduce competition and promote goodwill, Smiling Moose offers exclusive territory rights around each location. This creates an entrepreneurial spirit that builds brand integrity and motivates each store to reach its greatest potential.

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