The First New Tasti D-Lite Store Set to Open in the Empire State Building This Summer!
June 04, 2008 // Franchising.com // (New York, NY) Tasti D-Lite, New York's favorite guilt-free dessert is teaming up with another New York icon to give New Yorkers the first look at this revitalized brand. The newest Tasti D-Lite store is set to open in the Empire State Building this summer, inviting New Yorkers and tourists alike to dessert their guilt with Tasti D-Lite.
"We are thrilled to be bringing New York's dessert icon to one of New York's most famous cultural landmarks," says CEO Jim Amos, "The Empire State Building is a natural fit for our brand which began in New York and is soon to be available across the country and around the world."
The Empire State Building location is the second company owned lease to be signed. The flagship Tasti D-Lite store will open at 60th and Broadway this fall. The Empire State Building store is scheduled to open in June and will be the center of attention as Tasti D-Lite stages a gala grand opening and brand re-launch in July.
For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold through more than 60 independently owned and operated locations throughout New York. Now, Gotham's favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite plans to build a 500-center franchise network in just five years. With a world-class operating team, the company is undertaking a program of product innovation by bringing science and nutrition to the offerings, a complete focus on service improvement, flavor innovation, and customer involvement.