Famous Dave's Names Periscope Agency of Record

MINNEAPOLIS, (BUSINESS WIRE) -- FAMOUS DAVE'S OF AMERICA, INC. (NASDAQ: DAVE) today announced that Periscope, Minneapolis' largest independent marketing agency, has been named Famous Dave's new agency of record.

"Periscope's reputation as a highly creative and client-oriented agency is very well earned, and it is exciting to join forces with them," said Glenn Drasher, Famous Dave's Vice President of Marketing. "Their expertise and success in addressing the needs of restaurant franchisees makes Periscope an excellent fit for Famous Dave's."

Famous Dave's has a variety of marketing activities for Periscope to tackle. The agency will develop and produce brand and limited-time offer TV and radio advertising and develop merchandising pieces for in-store and external use. Periscope will also develop local store marketing advertising, provide copywriting assistance as needed, create monthly e-mail blasts for the company's e-club and handle product photo shoots.

"We're thrilled to begin working with Famous Dave's," said Greg Kurowski, Periscope president and CEO. "Famous Dave's has an excellent product that will allow us to stretch our scope and produce some pretty unique creative."

About Periscope

Periscope, the largest independent agency in the Twin Cities with offices in Minneapolis, Hong Kong and Delhi, has 235 employees, $235 million in capitalized billings and $33 million in annual revenue. Periscope's broad range of services includes strategic and account planning, print and broadcast advertising, interactive marketing, collateral, in-store and package design, direct marketing, public relations and brand advocacy, graphic services and media planning and buying. Periscope's diverse and impressive client roster includes leading local, national and international clients across a wide range of industries. For more information, visit www.periscope.com.

About Famous Dave's

Famous Dave's of America, Inc. (NASDAQ: DAVE) develops, owns, operates and franchises barbeque restaurants. The company currently owns 45 locations and franchises 126 additional units in 34 states. Its menu features award-winning barbequed and grilled meats, an ample selection of salads, side items and sandwiches, and unique desserts. For more information, please visit www.famousdaves.com or contact Pat Courtemanche at (612) 746-1776.

Statements in this press release that are not strictly historical, including but not limited to statements regarding the timing of our restaurant openings and the timing or success of our expansion plans, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks, which may cause the company's actual results to differ materially from expected results. Although Famous Dave's of America, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectation will be attained. Factors that could cause actual results to differ materially from Famous Dave's expectation include financial performance, restaurant industry conditions, execution of restaurant development and construction programs, franchisee performance, changes in local or national economic conditions, availability of financing, governmental approvals and other risks detailed from time to time in the company's SEC reports.

SOURCE: Famous Dave's of America, Inc.

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