June 10, 2008 // Franchising.com // - Proving that business can be all fun and games, Games2U, a mobile video game theater and laser tag franchise, is bursting onto the entertainment scene with an aggressive entrance into the U.S. market. Today, the new franchise concept announced a partnership with the Findley Group, the Waco, Texas-based, leading franchise development company led by Gary Findley, the former President of Curves International who was responsible for taking the chain from just a handful to several thousand units worldwide.
"Games2U is actually leading a new segment within the video gaming industry, so it is exciting for it to be the first entertainment franchise we have partnered with since launching in 2005," Findley said. "By tapping into the $18 billion video game market, Games2U realized the potential in blending video games with children's events, and the Findley Group will help make the brand a household name in the marketplace."
Findley struck the partnership deal with co-founders David and Stuart Pikoff, who recognized the tremendous benefit of being teamed up with an established authority in the franchising world.
"A Games2U franchise requires very-little start-up capital and a minimal amount of employees to run it, making it a wonderful franchise opportunity that can literally be up and running in 90 days" said David Pikoff. "Now, with the Findley Group, we are gearing up to offer this truly unique franchise opportunity, which combines two thriving industries, children's entertainment and video gaming."
The Pikoffs have carved out a distinctive niche for Games2U. The self-powered, climate controlled theaters feature state-of-the-art electronics, including multiple 50-inch flat-screen HDTV displays and enhanced surround sound, for the optimum gaming experience on any one of the three video gaming systems, X-Box 360, Nintendo Wii, or Sony Playstation 3. Additionally, a highly trained Game Coach oversees the entire experience and personally manages each Games2U Mobile Video Game Theater.
"As parents to young children, my brother and I both recognized the void in the entertainment segment. Pizza parties and bowling are essentially what the nation's youth have to choose from" Stuart said. "We allow kids to experience all three of the video gaming systems out today with their friends while still satisfying parents' desire for them to be outside in the fresh air. It's like a mini-carnival that pulls up to your house."
Findley Group is a strategic partner to franchise businesses providing customized solutions through all phases of a franchise's development. Founded in 2005, Findley Group is led by the former president and franchise-builder of Curves International, Gary Findley. Under Findley's direction as president, Curves International experienced growth in franchises from 3 locations in 1996 to more than 8,000 in 2004. Currently, the Findley Group is working with several innovative and exciting companies who have unique offerings for today's marketplace. For more information, please visit www.FindleyGroup.com.
Games2U is transforming the video gaming industry. Founded in 2007 by brothers David and Stuart Pikoff, Games2U offers an interactive, state-of-the-art entertainment alternative for birthday, corporate and community gatherings. With Mobile Video Game Theaters and Laser Tag starting at only $299 for a two-hour party, the franchise is quickly becoming one of the hottest attractions at outdoor events. The new concept is currently expanding nationwide, offering a franchise that is affordable and entertaining. For more information, please visit www.g2u.com.