Bennigan's says 'Bienvenido' (Welcome) to Spanish-speaking Customers
PLANO, Texas, June 12 // PRNewswire // -- "Que quieres comer?" That's what Bennigan's Grill & Tavern is asking as the restaurant chain caters to the country's growing Hispanic population with the national release of a Spanish-language menu.
"The U.S. Hispanic community is our country's fastest-growing segment, and this new menu is just one more way we can welcome those customers," said Jennifer Gamble, director of marketing for Bennigan's.
The Spanish menu rolled out nationally alongside the release of Bennigan's new core menu on June 3. Each restaurant will have hardcopies available to offer Spanish-speaking guests.
"Hispanics purchase a meal outside of their home as many as four times a week, and we don't want language to be a barrier," Gamble said. "This Spanish menu gives our servers that option when they need it."
The Hispanic population grew to 44.3 million in 2006 from 35.3 million in 2000 and continues to expand. In Texas, where Bennigan's is headquartered, the Hispanic population is projected to outnumber the White population by 2020.
While a majority of Hispanics in the U.S. speak English, Bennigan's views its Spanish menu as one more way to provide exceptional service.
From "Entradas" (appetizers) to "Ensaladas" (salads), and "Sopas" (soups) to "Postres" (desserts), Spanish-speaking guests have the same full selection.
But Gamble added, "The Monte Cristo seems to need no translation."
Since 1976, Bennigan's has been offering customers a diverse food and drink menu with an Irish influence in a classic grill & tavern setting. Headquartered in Plano, Texas, Bennigan's has over 310 locations in 10 countries, and is owned by Metromedia Restaurant Group (MRG), one of the world's leading multi-concept table-service restaurant groups. Other MRG concepts include Steak and Ale, Ponderosa Steakhouse, Bonanza Steakhouse and The Plano Tavern. Additional information on Bennigan's is available at http://www.bennigans.com.
SOURCE Bennigan's Grill & Tavern