Spicy Pickle(TM) Announces 40th Restaurant Opening

New Location Marks 7th Corporate Restaurant in Colorado

DENVER, CO--(Marketwire - June 11, 2008) - Spicy Pickle™ (OTCBB: SPKL) fast-casual restaurants announced today that it has opened a new corporate location in Denver, Colorado. This marks the 40th restaurant currently opened and operating.

The new restaurant is located in a multi-unit complex at 2300 Parker Road, Aurora, CO 80231 at the corner of Iliff Street and Parker Road. Tenants include Chipotle, Starbucks, Five Guys Burgers and Fries, and Tokyo Joes in addition to the Spicy Pickle™. The phone number is 303-696-9474 and the fax is 303-696-9471. Hours are Monday through Saturday 11 AM - 8 PM and Sunday 11 AM - 6 PM. The email is pickle40@spicypickle.net.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "This 40th location is our seventh company owned restaurant. The site has been on our radar for some time and is now open. Construction of the pad took longer than originally anticipated which delayed the start of our construction. We believe the area is underserved for fast-casual concepts so we expect our restaurant to do well at this very busy intersection. We are also pleased to be sharing this site with familiar concepts that will attract customers."

About Spicy Pickle™:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

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