Don't Forget the Kids When You Move!

ERA Kids Helps Parents Involve Children as Part of the Home Buying Process

June 13, 2008 // Franchising.com // PARSIPPANY, N.J. — ERA Franchise Systems LLC has introduced ERA® Kids, a Web-based interactive application geared towards engaging the entire family in the home buying process. With more than 73 million households with children under the age of 18 , the importance of involving kids in the process is critical. ERA Real Estate has developed this on-line tool in yet another step to remain the industry's technology leader and to continue its mission to be "Always there for you for home buyers and sellers"

"We have long understood the impact that the home buying process has on children and look forward to bringing them into the home search activities," said P.J. Martin Smith, senior vice president of marketing, ERA Franchise Systems LLC. "ERA Kids, includes a variety of activities and imagery that makes children feel a part of the process."

With ERA Kids, the children in prospective home-buying families are encouraged to participate in activities related to home buying events that enable them to find their own comfort level with an often puzzling process. With downloadable features from ERA Kids, children are provided activities ranging from simple coloring and sticker books to online interactive programs. One on-line program lets kids trace real estate images, and the unique "Paint Your House" program enables children to paint and change the color of the homes that their parents are considering.

As an industry leader, ERA Real Estate is underscoring the critical role of children in the home buying process. Whether at office meetings, open houses or home tours, more families are involving their children in the process. With the emotional impact of leaving the familiarity of surroundings, friends and schools, ERA Kids stresses the positives of new horizons, better surroundings, new friends and the advantages of new schools. ERA Kids is available at www.ERA.com, simply by clicking on the ERA Kids icon at the bottom center of the home page.

About ERA Franchise Systems LLC

ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. Since 1977, ERA Real Estate has teamed with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes more than 36,000 brokers and sales associates and approximately 3,000 offices throughout the United States and 49 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT LLC. ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Franchise Systems LLC information is available at www.era.com.

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