June 13, 2008 // Franchising.com // MORRIS PLAINS, N.J. – As one of the nation's largest privately held real estate companies, Weichert, Realtors sees the magical moment everyday as the keys are passed at the closing table to the proud owners of a new home. Now, Weichert wants to share some of these 'dream stories' to let those considering purchasing a home know there is a path to homeownership out there for everyone.
Weichert, Realtors' new marketing campaign, 'American Dream Stories,' will feature Weichert homebuyers and their real-life tale of how they achieved the dream of homeownership for the very first time or how they traded up to the home of their dreams. The promotion is designed to share encouraging and inspiring stories with prospective buyers and provide them with first-hand accounts of buying a home.
"At Weichert, we are fortunate enough to directly experience the joy and excitement that purchasing a new home brings homebuyers," said James M. Weichert, president and founder of Weichert, Realtors. "We think people considering buying a home will benefit from hearing from recent homebuyers and will find their anecdotes reassuring as they explore the possibility of finding their own dream home."
Select homebuyer stories will be featured in Weichert advertisements and on the company's Web site, Weichert.com.
"As real estate professionals, we have the great privilege of helping people move on to the next stage of their life, whatever that might be," added Weichert. "Whether it's getting married, starting a family or relocating for that big promotion at work, the purchase of a home is often at the center of these important and joyous life milestones."
Weichert has nearly 18,000 sales associates in more than 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.