CiCi's Pizza Invites Guests to See If They're the Lucky Type With the New Peel and Win Promotion

$2,500 Shopping Spree, Gas for a Year, Nintendo Wii Systems and 750,000 Food Prizes will be Awarded

COPPELL, Texas, June 16 // PRNewswire // -- CiCi's Pizza wants to know if you "Wanna Play," as this year's peel and win promotion is uncovered June 15. Finders keepers is the name of the game for guests who purchase 32-ounces of luck found on their cup. With a 1:2 chance of winning, guests could win a back-to-school shopping spree valued at $2,500, a year's supply of gasoline worth $1,800, five Nintendo Wii systems, as well as instant-win free buffets, soft drinks and free toppings on any to-go pizza. The peel and win contest will end August 15, however instant win food prizes will be honored through September 15.

"Understanding what our guests value is central to the CiCi's brand and this year's prizes certainly reflect that core mission. CiCi's recognizes the challenges families are facing with the rise in gas prices and overall need to stretch the dollar. We are excited to offer guests a refreshing way to find monetary relief as guests head back to school," said Craig Moore, president of CiCi's Pizza. "So, find out if your cup has the right mojo because we are giving away CiCi's S.W.A.G. where Someone's. Winning. Awesome. Giveaways."

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for under $5.00. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to over 600 restaurants in 30 states.

Industry professionals have taken notice of CiCi's Pizza's continuous growth and success. Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2007 ranking, Entrepreneur magazine designated CiCi's as the top brand in the Italian restaurant franchise category. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include "Best in Value" award among national pizza chains in Restaurants and Institutions magazine's 2006 Consumers' Choice Report and "Best Customer Service" from Corporate Research International in 2007, 2006 and 2005. For more information, visit http://www.cicispizza.com.



SOURCE CiCi's Pizza

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