Staybridge Suites(R) Named Best in Customer Satisfaction
June 16, 2008 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], one of the world's largest hotel groups by number of rooms, received what is perhaps the industry's highest form of compliment - recognition for guest satisfaction. IHG's upscale extended-stay hotel brand, Staybridge Suites was honored by Market Metrix, LLC for superiority in customer satisfaction during the first quarter of 2008.
Based on 35,000 customer interviews in a Market Metrix Hospitality Index (MMHI) quarterly survey, guests named Staybridge Suites the leader in customer satisfaction within the upscale hotel segment. Staybridge Suites' score surpassed thirteen other hotel brands in this category.
"The staff members at our hotels are dedicated to going above and beyond for our guests to ensure they get the highest quality stay experience," said Robert Radomski, vice president, Brand Management, Extended-Stay Brands, IHG. "We consider this recognition from our guests the greatest compliment a hotel brand can achieve and we are thrilled to have earned this honor."
The Market Metrix Hospitality Index (MMHI) is the largest and most in-depth measure of hospitality company performance available today. These benchmarks, delivered through their flagship product Customer MetrixTM, enable Market Metrix clients to compare their results to competitors by STAR segment, AAA classification, Brand, SMSA, industry averages, performers in the top 10% and other classifications.
About Staybridge Suites
Staybridge Suites® is an innovative all-suite hotel brand designed to meet the needs of extended-stay guests. It is ideal for travelers seeking a residential-style hotel that is perfect for business, relocation and vacations. Amenities include: three suite types (deluxe studio, one-bedroom and two-bedroom/2 bath) with fully equipped kitchens, highly functional work areas, two-line speaker phone with voicemail and direct dial access and free high-speed internet access. Staybridge Suites offers free "Wireless Anywhere", complimentary daily deluxe breakfast buffet and evening Sundowner reception three days a week, and 24-hour business services featuring complimentary PC work stations and free Internet access.
Staybridge Suites entered the extended-stay segment in December 1998 when its flagship location in Alpharetta, Georgia, opened. Since that opening the Staybridge Suites brand continues to grow rapidly with 130 hotels open across the Americas and plans for expansion into Europe and the Middle East this summer. http://www.staybridge.com/
About Market Metrix
Market Metrix helps hospitality companies around the world foster loyal customers and engaged employees. Based on award-winning research and breakthrough concepts, their products deliver instant survey results, analysis and management tools for increasing revenue and reducing staff turnover. Their benchmarking database, MMHI, is the most comprehensive, independent comparison of consumer brand satisfaction in the industry. Their annual MMHI Awards are coveted by lodging and travel enterprises around the world. With clients that include more than 120 brands across 70 countries, Market Metrix has been helping leading hospitality companies turn feedback into performance since 1996. For more information, visit http://www.marketmetrix.com/.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.
IHG pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The environment and local communities remain at the heart of IHG's global corporate responsibility focus. IHG is the first major hotel group to have measured the environmental and carbon footprints of hotels that operate under our brands globally and is in the process of setting reduction targets.
With more than 1,600 hotels in its development pipeline, IHG needs to recruit around 150,000 people over the next few years to meet its global expansion plans.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media