It's Strawberry Season at Hardee's(R)

New Strawberry Biscuit is a Great Way to Start the Day

ST. LOUIS, June 17 // PRNewswire // -- Summer just got a little sweeter with the addition of the new Strawberry Biscuits on Hardee's breakfast menu. The marriage of one of summer's most popular fruits with Hardee's signature Made from Scratch(TM) biscuits helps make the season that much more enjoyable.

"After our Blueberry Biscuits proved to be so popular with our customers last year, we began working on other fruit-filled biscuits to have ready for this summer and the Strawberry Biscuit was the runaway favorite," said Brad Haley, executive vice-president of marketing. "To this day, we have guests begging us to bring back the Blueberry Biscuits, but the new Strawberry Biscuit, with sliced strawberries in strawberry syrup ladled onto a Made from Scratch buttermilk biscuit and drizzled with icing, should satisfy their cravings. And, if they need even more of a strawberry fix, they can order one of our latest Hand-Scooped Ice Cream Shake flavors, the Strawberry Banana Smoothie, for lunch or dinner."

The Strawberry Biscuit is sold individually, or in 2- or 6-pack boxes for $0.99, $1.59 and $3.59, respectively. It can also be purchased in a small combo, featuring hash rounds and a small coffee, juice or drink for $2.59.

About Hardee's

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of its fiscal 2008 fourth quarter ended Jan. 28, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,067 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,141 Carl's Jr. restaurants and 1,926 Hardee's restaurants. For more information, or to find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.

SOURCE Hardee's

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