June 19, 2008 // Franchising.com // PARSIPPANY, N.J.- Sotheby's International Realty Affiliates LLC today announced that Brazen Real Estate in Bellevue, Wash., is the newest member of its luxury real estate network.
The firm, owned by Joseph Brazen, now will do business as Brazen Sotheby's International Realty.
"Joseph Brazen's nearly 30 years of experience selling real estate provides a distinct advantage for this firm," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "He and his staff have the local market knowledge and industry experience we feel complement our brand perfectly."
According to Brazen, his firm's philosophy is to serve their clients with savvy and discretion, as well as integrity and honesty in facilitating their real estate transactions.
"Simply put, we enjoy what we do and like the unique quality of people we serve," he said. "Now with the support of this international brand, we hope to expand our reach to more people interested in distinctive properties around the world."
The Sotheby's International Realty network currently has more than 9,500 sales associates located in more than 485 offices in the United States and 32 other countries and territories. Brazen Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to more referral opportunities and widened exposure generated from these sources, the firm will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
Brazen Sotheby's International Realty is located at 10138 Main Street, Bellevue, Wash., and can be reached at (425) 454-4141. The company has 12 sales associates that service the greater Seattle, Bellevue and Eastside areas.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.