Company Secures Entire Harvest to Offer Exclusive and Rare Coffee
MINNEAPOLIS, June 25 // PRNewswire-FirstCall // -- Caribou Coffee Company, Inc. (Nasdaq: CBOU) is now offering its exclusive La Minita Peaberry coffee. The company buys the entire year's harvest of this high-quality, hand-sorted bean from the growers at Hacienda La Minita in the Tarrazu region of Costa Rica.
What makes this coffee so special is the peaberry. A normal coffee cherry develops two seeds; however, approximately seven percent of coffee cherries -- the peaberries -- develop only one seed, concentrating the coffee's pure flavors and imparting a highly sought-after boldness to the bean. This dense bean produces a pure and delicate sweetness and is one of the finest coffees in the world.
"Our mission at Caribou Coffee is to deliver a coffee experience that makes the day better -- and to share with our customers the very best coffee we can," said Sr. Director of Coffee and Tea, Chad Trewick. "Through our carefully cultivated, long-term relationships with growers, we are able to source rare and prized coffees like La Minita Peaberry. Then, by craft roasting in small batches, we're able to highlight the exceptional nature and flavors of these beans. Customers that experience this rare offering will not be disappointed."
The rare and exclusive La Minita Peaberry coffee is available online at http://www.cariboucoffee.com and in all Caribou Coffee stores. Supplies are limited.
Caribou Coffee (CBOU), founded in 1992, is the second-largest company-owned gourmet coffeehouse operator in the world based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better." We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or via our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Specialty Coffee of America Association's (SCAA's) 2008 Roasters Choice Tasting Competition Gold Award. For more information, visit http://www.cariboucoffee.com .
SOURCE Caribou Coffee Company, Inc