Hit The Road This Summer With Great American Cookies(R)

Hit The Road This Summer With Great American Cookies(R)

"Three for the Road" is Offering Three Free Cookies All Summer Long with the Purchase of a Ten

June 25, 2008 // Franchising.com // ATLANTA - This summer Great American Cookies will reward customers with three free cookies with the purchase of any ten. Beginning June 18, the "Three for the Road" summer promotion will sweeten the summer months with free cookies all season long. Great American Cookies', a NexCen Brands, Inc. (NASDAQ: NEXC) ("NexCen") franchise, products are baked fresh in-store everyday, and are the perfect gourmet treat for any occasion.

The summer is a time for gatherings and entertainment, and people are constantly searching for clever ways to honor their host/hostess. Great American Cookies' "Three for the Road" is a delicious and easy way for cookie lovers to show their appreciation while rewarding themselves with a delicious treat. The assorted ten consists of a variety of flavors and offers something for everyone.

"We are excited to bring 'Three for the Road' to all Great American Cookies' customers," stated Jenn Johnston, Senior Vice President Brand Marketing for NexCen Franchise Management. "Our gourmet cookies are one of a kind and always a crowd pleaser. They are perfect for any summer occasion, whether you're heading to the beach, a picnic, an outdoor concert or a BBQ."

Great American Cookies

Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet cookie sales in shopping centers nationwide. With a strategy and quality product that has propelled over 30 years of consistent growth, Great American Cookies now leads the mall-based cookie system. At Great American Cookies, the customer is able to enjoy the things that make life sweet. Whether they want a delicious fresh cookie, brownie or cookie cake, they will find a celebratory, fun environment with high quality and superior products.

NexCen Brands, Inc.

NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New YorkTM and Waverly®.

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.



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