June 27, 2008 // Franchising.com // PARSIPPANY, N.J. — Sotheby's International Realty Affiliates LLC today announced that Coast Properties International in Laguna Beach, Calif., has joined its luxury real estate network and now will do business as Coast Sotheby's International Realty.
The firm's broker and owner, Bob Chapman, asserts that his firm's culture is built upon a spirit of cooperation and service at all levels. "Our clients will enjoy the same dedication and quality of service from all of our sales associates and our management team," he said. "It's time for a renaissance, bringing art and architecture together to further the opportunities of both buyers and sellers in significant locations. We are looking to the Sotheby's International Realty brand to help take us to the next level of success in this global marketplace."
The company has 15 sales associates that service the following areas: Laguna Beach, Monarch Beach, Newport Beach, Newport Coast, Dana Point, Laguna Niguel, San Clemente and San Juan Capistrano.
"Customer service will be the cornerstone of this firm's success and strong reputation in its market," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Their location also plays a significant role in their future growth and success, as does its support of various organizations within the community."
The Sotheby's International Realty network currently has more than 9,500 sales associates located in more than 485 offices in the United States and 32 other countries and territories. Coast Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to more referral opportunities and widened exposure generated from these sources, the firm will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
Coast Sotheby's International Realty is located at 381 Forest Ave., #100A, Laguna Beach, Calif., and can be reached at (949) 494-0001.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.