Coldwell Banker Commercial(R) Wins Coveted Digie Award at 2008 Realcomm Conference

New Company Technology Platform Recognized For Best Use of Automation By A Commercial Brokerage

June 30, 2008 // Franchising.com // PARSIPPANY, N.J.- Coldwell Banker Commercial (CBC®) one of the largest commercial real estate brokerage franchise systems, was recently recognized with a prestigious "Digie" Award at the 2008 Realcomm Conference held June 9-11 in San Diego.

The CBC organization won in the category of Best Use of Automation, Commercial Brokerage for its recently introduced technology platform, consisting of its Central Data Exchange (CDX), public website CBCWorldwide.com and corporate intranet CBCBlueprint.com.

Realcomm is the premier annual networking forum for commercial real estate companies to discuss the latest innovations that are impacting the industry and 2008 marked the 10th Anniversary of the conference. Each year the coveted "Digie" Awards (short for Commercial Real Estate Digital Innovation Awards) are distributed at the event and are designed to recognize the top technology and automation leaders in the commercial real estate industry.

The "Best Use of Automation" category is reserved for commercial real estate companies that are at the forefront of thought leadership and innovation, and understand the benefits of streamlining business processes and creating new business solutions and experiences for employees, associates, tenants and business partners. The CBC organization bested several major competitors also vying for the award in this category.

"This is a great honor for Coldwell Banker Commercial® and on behalf of the entire organization, we thank RealComm for this award," said Rick Davidson, president and COO of Coldwell Banker Commercial Affiliates. "The commercial real estate industry has become more sophisticated in terms of its technology needs in recent years and our objective was to create a dynamic online experience that would have long term benefits for both clients and our affiliates. The remarkable early success of our platform further validates our investment and enhances the CBC® brand's growing position as the preeminent leader in commercial real estate technology and automation."

About The CBC Technology Platform

The CBC Technology platform is comprised of the Central Data Exchange (CDX) which filters information into the company's public website, intranet, and other public sites.

The Central Data Exchange or CDX serves as the first point of entry for property listings within the Coldwell Banker Commercial organization. Individual affiliate companies enter detailed information about their listings through an electronic transaction management tool. The Central Data Exchange then distributes the information to public facing website cbcworldwide.com and corporate intranet CBCBlueprint along with several popular public sites. In addition, the CDX filters listing information to several marketing and project management tools available for streamlining the process even further.

Cbcworldwide.com is considered the new "face" of the Coldwell Banker Commercial organization. The site has received rave reviews since its launch, including being recognized with a "Webby Award," one of the highest recognitions a website can receive. The site has a sleek appearance, allowing users to effortlessly locate and view CBC office and professional profile pages as well as read corporate news and information. The site houses all the company's professional's property listings and provides a variety of property search options. In addition, the site has a state-of-the-art mapping feature that utilizes Microsoft's Virtual Earth, the most advanced mapping software available.

CBCBlueprint.com is the brand new corporate Intranet for the Coldwell Banker Commercial organization. The site gives CBC professionals updated company news and info as well as a repository for housing key resources and tools for affiliates. What really makes the site a "one of a kind" is its proprietary My Network feature, which is designed to foster collaboration among CBC professionals nationwide using technology similar to contemporary online social networking systems.

About Coldwell Banker Commercial Affiliates

Coldwell Banker Commercial Affiliates is one of the leading franchisors of commercial real estate services through the Coldwell Banker Commercial® brand. Coldwell Banker Commercial is a registered trademark licensed to Coldwell Banker Real Estate LLC. Through its independently owned and operated offices, the Coldwell Banker Commercial network is a premier provider of real estate services and is a leader in the commercial real estate industry. The Coldwell Banker Commercial network of brokers serves the needs of owners and occupiers in the leasing, acquisition, disposition, structured finance and management of all property types. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, the world's largest real estate franchisor. For additional information on the Coldwell Banker Commercial organization, visit the brand's award winning Web site at www.cbcworldwide.com, or contact us at (800) 222-2162

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