ATLANTA, June 30 // PRNewswire-FirstCall // -- Popeyes(R), a division of AFC Enterprises, Inc. (Nasdaq: AFCE), has selected GSD&M Idea City as its new national creative advertising agency of record. The agency will begin working immediately to develop creative campaigns for the brand.
"Coming from the advertising industry, I have long admired GSD&M's work, particularly their Southwest Airlines, Kohler and BMW campaigns," said Dick Lynch, chief marketing officer for Popeyes. "Their remarkable consumer insight at both the consumer and retail levels, as well as their strategic thinking in the areas of creative, design, and retail presented a powerful case for their selection. Popeyes is a brand with a story that needs to be told and I feel confident that Idea City will tell the brand story in a very compelling way. We are very excited about this new partnership and look forward to developing exciting marketing and advertising programs that drive the Popeyes brand forward."
Idea City's first assignment will involve the creation and execution of new in-store, online, print, T.V. and radio advertising to promote a slate of new products scheduled to launch later this year. Initial work on the account is expected to break in August 2008.
"Popeyes has mastered the art of Louisiana-style cooking," said Duff Stewart, president and COO of GSD&M Idea City. "We're honored to become part of a rich heritage of quality and service and a powerful brand that has been revered by so many for so long."
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second-largest quick-service chicken concept based on number of units. As of April 20, 2008, Popeyes had 1,889 restaurants in the United States, Puerto Rico, Guam and 24 foreign countries. For more information, visit Popeyes' Web site at http://www.popeyes.com .
GSD&M Idea City is a leading national marketing communications and advertising company that has helped grow some of the world's most successful brands. For more information, go to http://www.IdeaCity.com . GSD&M Idea City is part of Omnicom Group, Inc. (NYSE: OMC).