July 01, 2008 // Franchising.com // Parsippany, N.J. — Sotheby's International Realty Affiliates LLC today announced that Benson Sotheby's International Realty in Crested Butte, Colo., is the newest member of its luxury real estate network.
"This firm has developed a reputation for delivering the most professional and comprehensive real estate services available to buyers and sellers in the Crested Butte area," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "With their focus on providing total client satisfaction, they are an ideal fit to represent our brand in this market."
The firm is owned by M. Catherine Benson, who believes the Sotheby's International Realty brand's name and history complements her firm's focus on customer service. "Our team of brokers leverage years of successful real estate sales in the Crested Butte region," she said. "The combination of our services with the support of this highly reputable and globally recognized brand equals an unparalleled offering for consumers in this market."
The Sotheby's International Realty network currently has more than 9,500 sales associates located in more than 485 offices in the United States and 32 other countries and territories. Benson Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to more referral opportunities and widened exposure generated from these sources, the firm will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
Benson Sotheby's International Realty is located at 433 Sixth Street, Crested Butte, Colo., and can be reached at (970) 349-6653. The company has nine sales associates that service the Crested Butte, Mt. Crested Butte, Gunnison and Almont communities, as well as the surrounding rural areas.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.