Blockbuster Teams Up With the USO to Entertain the Troops With DVD & Game Drive Through July 14
Blockbuster Joins Forces with USO & American Public To Send Movies & Games to Military Stationed Across the Globe
DALLAS, July 2 // PRNewswire-FirstCall // -- Blockbuster Inc. and the USO are teaming up to bring much deserved entertainment to our service members and their families. Through July 14, the American public can show their support for the troops by donating DVDs and games at designated USO drop boxes in participating BLOCKBUSTER® stores. The entertainment retailer will match all donations with up to 20,000 DVDs.
To participate, customers can purchase new or previously viewed DVDs and games at participating BLOCKBUSTER stores, then drop them in convenient USO drop boxes on site. Donated DVDs and games will be enjoyed by troops at USO centers and Mobile USO units worldwide and also will be placed in USO 2 Go program boxes for delivery to troops in remote locations. To ensure product quality and content the USO can only accept DVDs and games originating from participating BLOCKBUSTER stores.
"Movies and games are popular with the troops because they provide a break from intense daily realities and a way to fill downtime when away from loved ones," said Larcine Bland, vice-president, community affairs, Blockbuster Inc. "This DVD and game drive is a way for Blockbuster and the American public to make life a little better for our U.S. service men and women when they're so far away from home."
Blockbuster is also committed to raising $100,000 for the USO during this campaign. To that end, customers are invited to purchase an American Flag Antenna Ball/Pencil Topper at participating BLOCKBUSTER stores. Blockbuster will donate 100% of the money collected from the sale of the antenna balls to the USO to continue to serve America's heroes and their families. Blockbuster customers are also encouraged to learn more by visiting http://www.uso.org/blockbuster.
"We are excited to work with Blockbuster to continue to boost the morale of our men and women in uniform and their families around the world," said Edward A. Powell, USO president and CEO. "In advance, I want to thank Blockbuster and its customers on the success of this campaign."
Shipping from Blockbuster to the USO centers will be provided by DHL, the world's premier global delivery network serving 220 countries and territories.
Over the last 10 years, Blockbuster has regularly provided entertainment for military personnel by donating movies, games and home entertainment equipment to the USO.
Blockbuster Inc. (NYSE: BBI)(NYSE: BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,700 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at http://www.blockbuster.com/.
The USO (United Service Organizations) provides morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by Worldwide Strategic Partners AT&T Inc., BAE Systems, Blackwater Worldwide, Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, S & K Sales Co., and TriWest Healthcare Alliance. Other corporate donors, including the United Way and Combined Federal Campaign (CFC-11381), have joined thousands of individual donors to support the USO. For more information, please visit our Web site at http://www.uso.org/.
SOURCE: Blockbuster Inc.