July 02, 2008 // Franchising.com // ATLANTA, - Marble Slab Creamery has announced the grand opening of a new Creamery in Kuwait. Located at Al Koot Mall Waterfront, the Creamery is owned and operated by Nejoud Boodai and is the first of its kind. Construction began in January of 2008, and in a quick six months, the Creamery opened its doors for business on June 13. The opening is supported by NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen"), parent company of Marble Slab Creamery.
"We are so excited to be introducing the first Marble Slab Creamery in Kuwait," said Nejoud Boodai. "We know the people of Kuwait will enjoy having this American delicacy of fresh, gourmet, super premium ice cream."
In addition to the Kuwait store, Marble Slab Creamery is heavily pursuing expansion opportunities throughout Europe, Asia and the Middle East. Since September 2007 the company has opened 12 stores in the United Arab Emirates and Bahrain and anticipates nine openings in the United Arab Emirates, Bahrain, Oman, and Saudi Arabia during 2008.
"We are excited to expand our global presence and are proud to bring new gourmet products to Kuwait and other parts of the Middle East," stated Chris Dull, president of NexCen Franchise Management. "Marble Slab Creamery was the first in the Middle East to serve ice cream on a frozen slab in 2005, and is now the first in Kuwait."
Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous "mixins," including fresh fruits, fine nuts, sweet candy, and cookies.
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New YorkTM and Waverly®.
The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.