Build-A-Bear Workshop, Inc. Names Eric Fencl General Counsel

ST LOUIS--(BUSINESS WIRE)--Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive entertainment retailer of customized stuffed animals, today announced that it has appointed Eric Fencl as general counsel, effective immediately.

Fencl will have responsibility for the company's legal, corporate governance and disclosure matters and will serve as a liaison between the Board of Directors, senior management and the company's shareholders. Fencl will report to Maxine Clark, chairman and chief executive bear.

"We are thrilled that Eric has joined our executive team," said Clark. "Eric's broad experience with legal, business, corporate governance and finance issues makes him ideal for this position. We are fortunate to have someone of his caliber join Build-A-Bear Workshop."

Fencl, has 18 years of legal experience including 10 years serving as corporate counsel or general counsel for public companies. Fencl began his legal career at Bryan Cave LLP in 1990. In 1993, he joined the McDonnell Douglas Corporation legal team as counsel. In 1997, Fencl joined Monsanto Company as corporate counsel and assistant secretary. Fencl most recently served as executive vice president, general counsel and secretary for Outsourcing Solutions Inc., an accounts receivable management company with sales of $500 million and locations in the United States, Canada and Mexico.

Fencl, who is 45 years old, earned his bachelor's and law degrees from Washington University in St. Louis. He is a member of the Missouri and Illinois Bar Associations and is a Certified Public Accountant.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The Company currently operates more than 375 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, Build-A-Dino(R) stores and friends 2B made(R) doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $474 million in fiscal 2007. For more information, call 888.560.BEAR (2327) or visit the Company's award-winning Web sites at and

SOURCE: Build-A-Bear Workshop, Inc.



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