Port City Java(R) Announces Same Corporate Unit Sales Increase of 3.65% During First Six Months of 2008; Signs First Lease in Jordan


Same Unit Sales:

Port City Java® is pleased to announce corporate café same store sales for the first six months of 2008 rose 3.65% over the same period in 2007. Management is pleased to have positive sales increases in every month for 2008 over 2007. The company attributes the increases to the execution of its core basics which include superior product offerings, hospitality, café cleanliness and local café marketing. These core basics have proven to generate repeat visits and increase brand loyalty. Management also believes it has differentiated itself from competitors by offering a variety of artisan roasted coffee beverages, select on-site baked goods and the Breakfast With That™ Program which includes high quality breakfast wraps and sandwiches.

Signs First Lease Agreement in Jordan:

Port City Java® has signed its first lease in Amman, Jordan. The new Port City Java® site is located in the high end shopping district of Swafieh on Paris Street in Amman, Jordon. The company has already approved a second site and the lease is in negotiation. The company currently operates in Saudi Arabia and is reviewing sites in Kuwait for additional expansion. Management is pleased to continue growing the Brand and gain positive market penetration.

About the Port City Java® Brand:

Port City Java® is located in Wilmington, NC. The company opened its first café in March 1995, in Wilmington, NC. The company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an "all day approach" to sales, through its café environment. For additional information regarding Port City Java®, please visit www.portcityjava.com or email info@portcityjava.com.



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