RadioShack Social Media Application Creates Facebook Photo Mosaics

Carat and RadioShack Create 'MyMosaic' Function to Promote Retailer's Digital Imaging Product Line

July 08, 2008 // Franchising.com // FORT WORTH, TEXAS, AND BOSTON, MA - Facebook members have a creative new way to showcase pictures of themselves, friends and family. This popular social utility connects people with friends and others who work, study and live around them. With the just-launched "RadioShack MyMosaic" Facebook application, members now have an easy way to create dazzling, multi-layered photo mosaics from online photos.

The application launch is part of a new RadioShack online social media campaign that ties into photo uploading and sharing - two of the most popular activities on Facebook.

RadioShack's MyMosaic creates a digital mosaic from a selected image. The image is made up of many smaller photos, forming one picture. Users can click on the mosaic and go deeper and deeper into additional image layers of the mosaic all made up of their friends' profile photos. The application is a great way to display many photos on a profile page in one small space. In addition, people can email their photo mosaic to friends and family.

Carat is a global independent media communications network that has worked with RadioShack for the last several years. The company initiated the project by partnering with Moma Labs to build the Facebook application for RadioShack. The social media initiative, designed to build awareness for RadioShack's digital imaging products, is also supported by an advertising program on Facebook.

"RadioShack MyMosaic creates a visually dynamic way for people to create and play with their own unique piece of digital photo art by zooming in and out with the click of their mouse," said Melissa Romig, Media Director at Carat Boston. "This photo-intensive application showcases RadioShack's strong involvement in the digital imaging product category."

Peter Whitsett, RadioShack's executive vice president, general merchandising manager, added, "Through Facebook, we're helping raise our brand's awareness and create additional relevance with a younger customer base. Such an interesting and unusual application is a great testament to our "Do Stuff" positioning by encouraging customers to create an enjoyable outcome that previously did not exist."

To download the new application, go to Facebook's application search page and search for "RadioShack MyMosaic." Or, visit http://apps.facebook.com/radioshackmymosaic/ to go to the MyMosaic page directly.

About RadioShack Corporation

RadioShack Corporation (NYSE: RSH) is one of the nation's most experienced and trusted consumer electronics specialty retailers. Operating from convenient and comfortable neighborhood and mall locations, RadioShack stores deliver personalized product and service solutions within a few short minutes of where most Americans either live or work. The company has a presence through almost 6,000 company-operated stores and dealer outlets in the United States and nearly 800 wireless phone kiosks. RadioShack's dedicated force of knowledgeable and helpful sales associates has been consistently recognized by several independent groups as providing the best customer service in the consumer electronics and wireless industries. For more information on RadioShack Corporation, or to purchase items online, visit www.RadioShack.com.

About Carat

Carat is a global independent media communications network, with over 100 offices in over 80 countries. Carat is transforming communications - creating communications that transform clients' businesses and leading transformation of the communications world. Carat provides a full range of services - including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. Carat is part of the Aegis Group - a leading marketing services company listed on the London Stock Exchange. For more information, visit the company's website at www.carat.com.

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