Blockbuster Inc. Names Rebeca Johnson Chief Marketing Officer

DALLAS, July 9 // PRNewswire-FirstCall // -- Blockbuster Inc. (NYSE: BBI, BBI.B) announced the appointment of Rebeca "Becky" Johnson as Chief Marketing Officer. In her new role, she will have responsibility for the Company's overall branding and marketing efforts.

"Becky is a seasoned veteran with more than 25 years of experience in retailing and consumer package goods," said Jim Keyes, Blockbuster Chairman and CEO. "Her expertise in consumer insights, history of successful marketing/brand development, and proven ability to redefine the customer experience will be a tremendous asset as we continue to transform Blockbuster to offer consumers convenient access to media entertainment."

Before joining Blockbuster, Johnson was the Chief Marketing and Global Branding Officer for Brinker International, where she was responsible for all brand development strategies, consumer insights, culinary development, marketing communications and innovation for Brinker's multi-billion-dollar portfolio of casual dining restaurant brands.

Prior to that, she spent 16 years at PepsiCo/Frito-Lay/KFC in a variety of general management, marketing and sales roles. Most recently, she led the growth strategies for the Doritos(R) and Cheetos(R) Business Unit, where she was responsible for brand strategy, positioning and architecture, new product development, channel management, sales integration, supply chain forecasting and overall financial performance. She began her career at Ogilvy and Mather Advertising.

Johnson is a graduate of the Harvard Business School Advanced Management program and earned her Bachelor of Arts Degree is business administration from Dallas Baptist University. She has served on the board of directors for a number of organizations, including the YMCA of North Texas and the Latina Leadership Board in Washington, D.C. She is a member of the CMO Top 50 and the Women's Foodservice Forum.

About Blockbuster

Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home movie and game entertainment with more than 7,700 stores throughout the America's, Europe, Asia and Australia. The company may be accessed worldwide at

SOURCE Blockbuster Inc.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility featuring interconnected trampolines that form a giant jumping surface. Our...
Estrella Insurance
Estrella Insurance® specializes auto insurance & car insurance quotes.
Club Pilates
Are you looking for an opportunity to explore other paths in your life? Are you trying to change things up or find something that offers you more...
Join the national insurance restoration service franchise that specializes in fire, mold, and water damage clean up. PuroClean offers a low investment
Kono USA
We've taken one of America's favorite foods and made it even better, innovative, authentic, exciting, and now, we're taking the states by storm.
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.