Pickles & Ice Cream(R) Is Expecting in New York

Pickles & Ice Cream Maternity Apparel Gives Expectant Mothers the Best of Both Worlds, New York Style With Southern Hospitality

BROOKLYN, NY--(Marketwire - July 9, 2008) - Pickles & Ice Cream is once again expanding; this time into the Big Apple, with its latest boutique opening this Fall in Brooklyn. Well-known for bringing fun and fashion to expectant moms across Texas and the South, the first New York location looks forward to introducing the Tri-State area mommies to the best of both worlds: New York style with Southern hospitality. This Brooklyn location is joining ten other Pickles & Ice Cream boutiques, including an online boutique, to deliver designer maternity apparel and nursing essentials to moms-to-be. Pickles & Ice Cream is more than a clothing store... it's a one-of-a-kind boutique shopping experience for pregnant women where fashion, selection and personal service collide.

The largest maternity clothing franchise in the US, Dallas-based Pickles & Ice Cream knows what pregnant women need and what they want. Our stores feature all the casual and comfortable clothing that moms-to-be need and the latest fashions and trends they crave. Every Pickles location has its own distinct personality, tailored to its market. Each boutique features affordable, high quality maternity clothing, fashionable accessories, nursing necessities, diaper bags, gift items and so much more. Some of that 'more' includes personalized customer service and an area where kids can watch cartoons while their mommies are shopping.

At Pickles & Ice Cream, understanding pregnancy is the culture. The owners are all women who have been pregnant, given birth and are now helping the next group of expectant mothers in any way they can. They realize that they can't keep your back from hurting or your feet from swelling, but they can listen to mommies' needs and offer real-experience advice. They'll share a snack with you, sit and talk about how excited you are; and most importantly, help find an outfit that looks so fabulous and feels so good that back pains and swollen feet are easily forgotten!

Due early this Fall, you'll find this neighborhood Pickles & Ice Cream in Gravesend, at 438 Avenue U, Brooklyn, New York. Check our website, www.picklesandicecream.com, for the latest details. Or, drop us a line at brooklyn@picklesandicecream.com. We look forward to pampering New York's mommies-to-be!

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