The Counter(R) Opening Soon in Denver

Premium Burger Eatery to Open at Park Meadows on August 18, 2008

DENVER, CO--(Marketwire - July 10, 2008) - The Counter® (www.TheCounterBurger.com), the California-based restaurant concept that takes a modern spin on the classic burger joint, is coming soon to Denver. With its industrial décor, today's music, cold beer, unique wines and burger options that are only limited by imagination, The Counter is the perfect restaurant for burger fans of all ages. Recently featured on Oprah Winfrey's "The Best Burger in America Discovered" show, The Counter will open on Mon., Aug. 18, at the new Vistas at Park Meadows (8439 Park Meadows Center Dr., Lone Tree).

The new Denver location will be locally-owned and operated by Josh Blanchard, who brings extensive local restaurant and franchise experience to The Counter, most recently serving as the national director of franchise operations for Boulder, Colo.-based Noodles & Company.

"I am thrilled to bring The Counter to Colorado," said Blanchard. "The Counter offers a completely unique dining experience in that it gives customers the freedom and expressivity to create their own perfect burger. With over 312,000 possible combinations, there is truly something for everyone. In addition, The Counter meets Coloradoans' high standards when it comes to natural and fresh ingredients -- with 100% all-natural, certified humanely-raised Angus beef and locally-sourced produce on our menu, all of The Counter's ingredients are fresh and of the finest quality available. I look forward to introducing my fellow Coloradoans to the ultimate burger experience."

The Counter's unique approach to the restaurant experience allows its customers to customize their ideal burger -- including the signature Burger in a Bowl™ alternative -- while choosing from a great range of the finest ingredients including high-quality beef, vegetarian-raised chicken and turkey (all hormone and antibiotic free), and veggie burgers created in house from 11 vegetables. Choosing from three patty sizes, three types of buns, 10 types of cheese, 18 sauces, and 28 toppings can provide a unique customer experience with every visit. In addition to being featured on "The Oprah Winfrey Show," The Counter has received national recognition for its unique and delicious twists on the traditional burger including GQ's list of one of "20 Hamburgers You Must Eat Before You Die."

About The Counter®

Originally founded in 2003, The Counter® offers industrial décor, premium ingredients and over 312,000 possible ways to Build Your Own Burger™, including the signature Burger in a Bowl alternative. The menu also features a Burger of the Month and a Shake of the Month to choose from, and prices range from $5.95 to $14.75. Premium ingredients at The Counter include locally-sourced produce and 100% all-natural, certified humanely-raised hormone/antibiotic-free beef raised on pasture grass, grains, legumes and corn. In addition, side dishes such as Fried Pickle Chips, Sweet Potato Fries and Onion Strings, along with a variety of appetizers, non-burger sandwiches, and desserts, are also offered. The Counter offers liquor, wine, and beer. For more information, visit www.TheCounterBurger.com.

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