Dutch Bros. Coffee Fuels 'Relay for Life' with Honorary Day, July 23

Proceeds will Benefit Local Relay For Life Team

GRANTS PASS, Ore.--(BUSINESS WIRE)--Dutch Bros. Coffee, the spirited private coffee company founded by two Southern Oregon dairy farming brothers, will donate all proceeds from sales on Wednesday, July 23 to the Relay For Life team in each local market. Relay For Life is the American Cancer Society's signature event that offers a community the chance to participate in the fight against cancer with nationwide events throughout July and August. A list of participating cities and events dates is available online at http://www.relayforlife.org.

Dutch Bros.' 131 locally owned and operated locations in Oregon, Washington, California, Arizona, Idaho and Nevada will donate all proceeds generated on July 23 to the local Relay For Life event in their respective cities. Dutch Bros. hopes to raise more than $80,000 company-wide for Relay For Life as part of its quarterly initiative to give back to the communities in which it serves and support the relay's 2008 campaign focus: CELEBRATE the lives of those who have battled cancer, REMEMBER loved ones lost and FIGHT BACK to end to the disease.

"We are thrilled to support this year's Relay For Life and very proud of our franchisees and employees participating in various races and fundraising initiatives in their communities," said Travis Boersma, co-founder of Dutch Bros. Coffee. "The main leg of our race will be off the track serving great coffee on July 23 and rallying our customers in the fight for a cure."

Dutch Devotees

Dutch Bros.' culture, known as Dutch Love, is rooted in the spirit of its more than 1,000 employees who are celebrated for uber-friendly, speedy customer service and adept barista skills. As a result, the brand has developed a loyal customer base and offers a clothing line, stickers and other company paraphernalia for its devotees.

About Relay For Life

Relay For Life is the American Cancer Society's signature event that brings together more than 3.5 million people each year in the battle to end cancer. Established in 1985, Relay For Life has raised more than $2 billion to fund research, educational programs and patient support. This year's theme is "Celebrate. Remember. Fight Back." The theme aims to celebrate the lives of those who have battled cancer, remember loved ones lost to the disease and lastly, fight back to put an end to cancer.

About Dutch Bros. Coffee

Founded in Southern Oregon in 1992 by brothers Dane and Travis Boersma, Dutch Bros. Coffee is believed to be the country's largest privately-held, drive-through only coffee company in the U.S. There are more than 130 locations in Oregon, California, Washington, Idaho, Nevada and Arizona with plans to open 30 additional Dutch Bros. stores in 2008. Each store serves a large variety of specialty coffee drinks made with a premium private bean blend and roasted fresh daily. Last Year, Dutch Bros. served more than 23 million cups of coffee company-wide, with more than $46 million in gross sales. Dutch Bros. Coffee gives back one percent of gross sales to their communities. In 2007, the company donated nearly $500,000 to nonprofit organizations such as MDA, American Cancer Society and Boys & Girls Clubs of America and many other local organizations. Dutch Bros. Coffee is headquartered in Grants Pass, Ore. For more information on franchising or to learn more about Dutch Bros., visit www.dutchbros.com.


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