IHG Announces Crowne Plaza Hotel Coming to Heart of Illinois
Bloomington-Normal hotel boasts over 9,000 square feet of meeting and banquet space
July 16, 2008 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], one of the world's largest hotel groups by number of rooms, today announced plans for a Crowne Plaza hotel in Bloomington-Normal, Ill. (U.S.) The $11.5 million conversion hotel is expected to open in Q4 2008, following a complete renovation of a former Holiday Inn that began May 1, 2008. Renovations include a new guest tower roof, new exterior surfaces, new landscaping and all-new guestroom soft goods.
Located just eight miles from the Central Illinois Regional Airport, the Crowne Plaza Bloomington-Normal is conveniently located in Bloomington's business district and is within a mile of Interstates 55, 74 and 39/51. The Crowne Plaza will be just minutes from several corporate headquarters including State Farm Insurance, Mitsubishi, Country Company Insurance, Caterpillar, Bridgestone-Firestone and Verizon. Guests will also be a short distance from Illinois State University and Illinois Wesleyan University as well as leisure attractions including the Arnold Palmer signature golf course and The Constitution Trail, popular for hikers and bikers.
"We are looking forward to joining Bloomington's flourishing community right in the heart of the business district," said Gina LaBarre, vice president, Brand Management, Crowne Plaza Hotels & Resorts, the Americas. "The hotel's expansive meeting and banquet spaces will be an excellent resource for the numerous corporations located nearby."
The five-story Crowne Plaza will offer 160 guest rooms and a variety of amenities, including a 24-hour fitness center, indoor pool, business center and restaurant and lounge.
The hotel will feature the Crowne Plaza Sleep Advantage program, which is available at all Crowne Plaza hotels in the Americas. Sleep Advantage encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray.
Also consistent with the Crowne Plaza brand, the hotel will offer a comprehensive meetings package to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Daily Meetings Debrief. The Crowne Plaza Bloomington-Normal will feature more than 9,000 square feet of exceptional meeting and banquet space for business functions or special events.
The Crowne Plaza Bloomington-Normal will be located at 8 Traders Circle, Normal, Ill. It is owned by Normal Hospitality, LLC, and managed by Global Hotel Management of Normal, Ill., under a license agreement with a company in the InterContinental Hotels Group.
Crowne Plaza Hotels & Resorts participates in IHG's guest loyalty program, Priority Club® Rewards. The industry's first and largest guest loyalty program has more than 37 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's almost 4,000 hotels worldwide.
Crowne Plaza was recently recognized by Lodging Hospitality magazine as one of the industry's top growing brands. As part of the IHG global portfolio, Crowne Plaza Hotels & Resorts has more than 300 hotels in 54 countries located in major urban centers, gateway cities and resort destinations. For reservations at Crowne Plaza properties, visit http://www.crowneplaza.com/ or call 1-800-2CROWNE.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.
IHG pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The environment and local communities remain at the heart of IHG's global corporate responsibility focus. IHG is the first major hotel group to have measured the environmental and carbon footprints of hotels that operate under our brands globally and is in the process of setting reduction targets.
With more than 1,600 hotels in its development pipeline, IHG needs to recruit around 150,000 people over the next few years to meet its global expansion plans.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media