UFood Grill Fills Healthy Fast-Casual Void

UFood Grill Fills Healthy Fast-Casual Void

Over 75 Franchises Sold Under George Naddaff's Leadership

BOSTON, July 15 // PRNewswire-FirstCall // -- UFood Grill, (OTC Bulletin Board: UFFC), the operator of "better-for-you" fast-casual restaurants, today announced the kick-off of an aggressive nationwide expansion plan beginning with the opening of the Chicago, IL franchise on July 30 and the Dallas/Ft. Worth International Airport franchise in October.

UFood Grill takes a back-to-basics approach to healthy cooking, where everything served is rooted in quality-from choice, hormone-free and antibiotic-free meats to natural and organic ingredients, fresh produce, whole grains, and light cheeses and dressings.

"The UFood approach could not be more relevant given the national desire for great-tasting, healthy fast food options," said UFood CEO George Naddaff. "In light of larger health issues, healthy dining options are in high demand and our continued growth will help fill a void in the fast-casual segment."

The result of a three-year development program from a team of restaurant veterans, UFood Grill is led by Chairman and CEO George Naddaff , best known as the founder of Boston Market, and President and COO Charlie Cocotas, formerly the President of Boston Chicken and CEO of TCBY. Former Culinary Institute of America Associate Dean and nutritional educator, Gregory Fatigati, developed a delicious menu combining healthier versions of classic fast food fare with innovative items that intends to redefine how people think of quick serve dining. In addition, UFood Grill's major shareholder, heavy weight champion George Foreman, serves as the company spokesman to assist in overall company awareness.

Launched in 1999 as LoFat/NoFat, this it quickly became a neighborhood favorite known for providing great-tasting healthy fast food. In 2004, after driving by and seeing a line out the door, franchise "guru" George Naddaff, acquired the concept and renamed it KnowFat! Lifestyle Grille. Realizing the restaurant had a much wider reach beyond fitness enthusiasts, Naddaff evolved the healthy fast food concept and reshaped it. He renamed it UFood Grill and redesigned the customer experience. The new version infuses a bright decor with fresh colors and a more serene atmosphere. UFood Grill remains committed to providing delicious, better-for-you food, but now it is delivered in a more mainstream way.

There are currently three UFood Grill units in the United States: Boston's Logan International Airport, Roseville, Calif. and Naples, Fla. The company plans to convert five KnowFat! Lifestyle Grills located in Boston to UFood Grills this summer. Franchise units will open in Chicago, Dallas-Ft. Worth International Airport, California, Florida, Utah, Montana, Idaho and Texas.

UFood's menu categories include: Fired-Up Burgers(TM), signature sandwiches, UBowls(TM), wraps, grilled entrees, specialty salads, Smuuthies(TM), UBerry(TM) tart-style frozen yogurt. Every dish is baked, grilled, or steamed. Nothing in the restaurant is fried, ever. And, because healthy means different things to different people (low fat, low carb, gluten free, natural, or organic), guests are encouraged to customize their meals to their tastes.

The UFood Grill Story

UFood Grill offers great-tasting food in a fast-casual setting with a focus on making it easy for their customers to eat right. With a broad menu that includes burgers, artisan sandwiches, UBowls(TM), wraps, grilled entrees, specialty salads, Smuuthies(TM), and UBerry Tart Frozen Yogurt, UFood Grill makes it easy for guests to make dining choices that work for their lifestyle. UFood Grill (formerly KnowFat! Lifestyle Grille) has been presenting top-quality food choices and nutritional products since 1996. The UFood Franchise Company was founded by entrepreneur Eric Spitz and "franchise guru" George Naddaff, best known for his role as founder of Boston Chicken (now Boston Market), Living and Learning Schools, and Mulberry Childcare Centers.

SOURCE UFood Grill



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