MaggieMoo's Ice Cream & Treatery Presents Premiere Fridays Summer Celebration

Introducing the Next Four Flavors

NEW YORK, July 17 // PRNewswire-FirstCall // -- NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen"), parent company of MaggieMoo's Ice Cream & Treatery, is proud to announce the next four flavors for their Premiere Fridays summer celebration. MaggieMoo's has been rolling out the pink carpet every Friday in honor of 16 new blockbuster ice cream combinations, each correlated to a current Hollywood movie premiere. The first showing began Friday, May 30 and a new combination will be presented each subsequent Friday through the first week of September.

MaggieMoo's guests have been getting a taste of Hollywood while walking the pink carpets during Premiere Fridays. Store decorations mimic the glitz and glamour of Hollywood movie sets, and movie slates displaying, "Now Showing" and "Still Serving" feature the current premiere and previous week's combinations.

Coming soon to MaggieMoo's Ice Cream & Treatery ..

  • July 18 -- The battle between good and evil continues with "Dynamic Duo Dark Chocolate," a distinctly delicious and dangerous combination of Double Dark Chocolate, Caramel, Chocolate Chips and Snickers.

  • July 25 -- It's a Bird, it's a Plane, no it's ... ..a UFO, "Unidentified Fudgy Object" that is. A mysterious combination starring Sweet Cream, Fudge, Chocolate Sprinkles and Crushed Oreos will be under investigation at a location near you.

  • August 1 -- "Mummy Crunch," featuring Creamy Peanut Butter, Caramel and Butterfinger will create a spellbinding mixture that is sure to be the talk of the tomb.

  • August 8 -- A 3-D adventure for your taste buds, "Marshmallow Moon Landing" showcases a cast of flavors that are out of this world.


"MaggieMoo's is pleased to premiere the next four ice cream combinations in the Premiere Fridays' salute to Hollywood movies," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Customers are also invited to continue to celebrate with Miss Maggie Moo this month, celebutante and ambassador of MaggieMoo's Ice Cream & Treatery, in honor of her birthday and gourmet style."

MaggieMoo's

MaggieMoo's is a favorite destination for craveable treats. Its award-winning ice cream is served in a playful environment, and each MaggieMoo's Treatery location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes. Widely known as an innovator in the category, MaggieMoo's created the world's first ice cream cupcake as well as the Maggie-O ice cream sandwich featuring Oreo(TM) cookies. MaggieMoo's has been consistently awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance of its most popular flavors.

NexCen Brands, Inc.

NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM) and Waverly(R).

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.



SOURCE NexCen Brands, Inc.

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