Coldwell Banker Commercial(R) Network Announces Launch of Cell Phone Recycling Initiative Through Strategic Alliance with CelluFund

Proceeds From Eco-Friendly Cell Phone Resale Initiative Supporting Big Brothers Big Sisters Organization

July 18, 2008 // Franchising.com // PARSIPPANY, N.J. — Coldwell Banker Commercial Affiliates (CBC), one of the largest commercial real estate brokerage franchise systems, has announced the launch of a new nationwide environmentally responsible and philanthropic initiative through a strategic alliance with CelluFund, a leading recycler of cell phones. The money raised from the sale of these phones will in turn be donated directly to the national chapter of Big Brothers Big Sisters, the charitable organization supported by the Coldwell Banker Commercial brand.

As part of this initiative, CBC is encouraging both corporate staff members and affiliate offices nationwide to send used cell phones to the Company's corporate headquarters in Parsippany N.J. All phones collected will be forwarded to CelluFund, an organization that gathers such phones for recycling and resale. Those phones that are deemed obsolete will be properly recycled, while those that can be refurbished will be "purchased back" from CBC for a reimbursement fee of up to $50 per phone.

"We are thrilled to be spearheading this program on behalf of our corporate staff and national network of affiliates," says Rick Davidson, president and COO of the Coldwell Banker Commercial organization. "Our new strategic alliance with CelluFund is another step in our stated commitment to environmentally responsible business practices that will also allow us to strengthen our support for the Big Brothers Big Sisters organization and its national child mentoring initiatives."

According to Matt Mosieur, president of CelluFund, "Recycling cell phones is one of the best and simplest methods of protecting the environment. Used cell phones contain a number of toxic elements that must be disposed of properly – not just discarded in landfills. Our recycling system safeguards the environment from the potentially harmful effects of these elements. We're excited to work with the Coldwell Banker Commercial® brand in their efforts to help the environment as well as help support their philanthropic work."

The mission of the Big Brothers Big Sisters organization is to provide children, primarily from single parent homes, with positive role models to help mentor them as they grow. Big Brothers Big Sisters is the primary charitable cause for the entire Coldwell Banker Commercial® organization.

About Coldwell Banker Commercial Affiliates

Coldwell Banker Commercial Affiliates is one of the leading franchisors of commercial real estate services through the Coldwell Banker Commercial® brand. Coldwell Banker Commercial is a registered trademark licensed to Coldwell Banker Real Estate LLC. Through its independently owned and operated offices, the Coldwell Banker Commercial network is a premier provider of real estate services and is a leader in the commercial real estate industry. The Coldwell Banker Commercial network of brokers serves the needs of owners and occupiers in the leasing, acquisition, disposition, structured finance and management of all property types. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, the world's largest real estate franchisor. For additional information on the Coldwell Banker Commercial organization, visit the brand's award winning Web site at www.cbcworldwide.com, or contact us at (800) 222-2162

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