Spicy Pickle(TM) Announces Grand Opening of 42nd Spicy Pickle(TM) Restaurant

Location Marks 14th State and First in Michigan

DENVER, CO--(Marketwire - July 17, 2008) - Spicy Pickle Franchising, Inc. (OTCBB: SPKL) fast-casual restaurants announced today the grand opening of its 42nd restaurant at 3774 W. Centre Avenue in Portage, Michigan. The new restaurant marks the 14th state for Spicy Pickle™ and the first location in Michigan. Spicy Pickle™, one of the hottest ideas in fast casual food today, offers customers a wide variety of culinary-inspired subs and panini sandwiches, fresh and unique salad combinations, and Neapolitan-style thin crust Pizzetti pizzas -- all combined with warm and welcoming service and a comfortable local atmosphere. This location also offers a full range of catering services.

The phone number is (269) 323-0037 and the fax is (269) 492-7219. The email is pickle50@spicypickle.net. Hours are Monday - Thursday 11:00 am - 9:00 pm, Friday and Saturday 11:00 am - 10 pm, and Sunday 11:00 am - 8:00 pm.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "We are very pleased to open our first restaurant in Michigan which marks the 14th state to have a Spicy Pickle™ restaurant. We have pre-sold an additional nine stores in Michigan and efforts are underway to secure premier locations with high-volume traffic to open these additional stores as soon as possible. We are optimistic that our concept will be overwhelmingly accepted in this region and anticipate continued expansion throughout Michigan.

"Additionally, the franchisee in Michigan is a well organized previous owner of other restaurant concepts and has the entire infrastructure in place to operate and market the territory which includes Grand Rapids, Lansing, East Lansing, Ann Arbor and Kalamazoo. These areas meet our demographics which include large daytime populations and administrative and professional concentrations particularly around the major universities located there."

About Spicy Pickle™:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

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