July 18, 2008 // Franchising.com // PARSIPPANY, N.J. — Sotheby's International Realty Affiliates LLC today announced that Morrison House Sotheby's International Realty in University Place, Wash., is the newest member of its luxury real estate network.
"Owners Michael and Tonia Morrison have a rich family history in this industry and a reputation for combining old-fashioned hard work with innovative and cutting-edge marketing technologies," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Michael Morrison has been recognized by The Institute for Luxury Home Marketing for the last three years for innovation and creativity in luxury home marketing."
According to Morrison, his goal is to provide a global reach for his firm's clients. "Thanks to the reach and support of this brand, we will be able to connect our clients with real estate opportunities all over the world," he said.
The Sotheby's International Realty network currently has more than 9,500 sales associates located in more than 485 offices in the United States and 32 other countries and territories. Morrison House Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to more referral opportunities and widened exposure generated from these sources, the firm will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
Morrison House Sotheby's International Realty is located at 3010 Bridgeport Way W., University Place, Wash., 98466, and can be reached at (253) 581-5100. The company services the Lakewood, Tacoma, University Place and Gig Harbor communities.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.