Jamba Asks the Question, "Where's the Fruit?", Launches New All Fruit Smoothie at Value Price

New "Orange Refresher" Saves Consumers Coins and Calories

EMERYVILLE, Calif. (BUSINESS WIRE) -- Jamba, the leading blender of fruit and other naturally healthy ingredients, has launched a $2.95 All Fruit Smoothie, for a limited time, in all Jamba Juice stores. Jamba is taking steps to educate the consumer of the benefits of Jamba smoothies, which not only taste great, but are good for you. As the leader in the smoothie category, Jamba believes its product offerings, store atmosphere, and overall customer experience offers a competitive advantage over those whose primary business is serving coffee or hamburgers.

"Our product is 210 calories, offers more real fruit, 100% natural ingredients, contains no high-fructose corn syrup, and has no added sugar. We do all that while never sacrificing Jamba's great taste," said Paul Coletta, Jamba's senior vice president of brand development. "At $2.95, the Orange Refresher is a great value."

Consumers will be invited to buy this or any smoothie and receive a second smoothie for free, with a valid on-line coupon, which will be distributed electronically and also available at www.jamba.com. The coupon will be valid from July 17, 2008 through July 30, 2008. Jamba will also offer a summer loyalty card to all customers to reward more frequent visits, from July 24, 2008 through September 21, 2008.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA); (NASDAQ:JMBAU); (NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of April 22, 2008, JAMBA JUICE had 726 stores, of which 515 were company-owned and operated. For the nearest location or a complete menu including our new breakfast smoothies with organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at www.jamba.com. Look for Jamba's ready-to-drink Jamba(R) bottled Smoothies and Juicies on grocery store shelves.

SOURCE: Jamba, Inc.

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