AdviCoach(R) - The New Face of Business Advisers International, North America's Premier Business Coaching and Advisory Brand

July 22, 2008 // Franchising.com // Southbury, CT –Business Advisers International (BAI) has rebranded itself to complement its key strengths and market focus. The new hallmark for the premier source for business advisory services and business coaching is "AdviCoach" (www.AdviCoach.com).

"Our services are distinctive in the business coaching industry, so it was important that our brand to be distinctive," says CEO and Founder Terry Powell of AdviCoach and a multi-brand franchisor. "AdviCoach truly emphasizes where we excel – relationship-based coaching offering advice and counsel to the small to mid size business that want to increase performance," he added.

AdviCoaches help business increase their ROI and deploy a multitude of rapid impact solutions to impact the bottom line of their business. These areas could involve start up support, increasing profitability, financial, business and marketing planning support, expanding operations, or even deciding on the best way to exit a business. "One of our key differentiators is that AdviCoaches hold clients accountable for the goals and plans we help them put in place," says Powell.

The AdviCoach brand falls under FranchisEsource Brands International - is a multi-brand franchisor principally engaged in growing solid concepts into major international franchise brands such as The Entrepreneur's Source®, Decor & You, Business Partner® One Stop Marketing, FranchiseSearch.com and WEBB, Women Empowered by Business.

The business-to-business (B2B) coaching and consulting industry is a multi-billion dollar market. According to a September 2007 report from the International Coach Federation, approximate annual worldwide revenue produced by coaching was $1.5 billion dollars in 2006. Return on investment is often cited in studies as five to six times the cost of coaching. Coaching is one of the fastest growing professional services today.

"AdviCoaches bring an extensive arsenal of educational products and services to their client including the recent partnership with E-Myth Worldwide, says Terry Powell. "For more than 30 years, E-Myth has used business success programs to help small business owners develop the strategic knowledge to start a business or take an existing business to the next level of success.

About AdviCoach

AdviCoach is the premier source for business coaching and advisory services customized for small to midsize businesses. Its unique "AdviCoach Advantage"provides relationship-based coaching backed by a team of professionals who can provide rapid impact solutions to its clients. BAI/AdviCoach was recently ranked in the Top 100 new franchises by Franchise Market Magazine and in the Franchise 500 by Entrepreneur Magazine.

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