i9 Sports Adds Key Positions To Support Franchise Growth

July 22, 2008 // Franchising.com // - At a time when corporate downsizing is the trend, i9 Sports® announces the addition of several members to its staff to support the rapid growth in the number of franchises nationwide:

Christy Atlas has been named Director of Marketing. She oversees the daily functions of the Marketing and Public Relations divisions. Atlas previously worked with companies including Prudential Real Estate and WCI Communities during her 15-year marketing career.

Brandy Zickefoose has been added as Public Relations Specialist. She is responsible for establishing i9 Sports® as the leading provider of fun and safe youth sports nationally through media exposure and relationships with prominent national organizations. Zickefoose has extensive experience in national, international and local media relations. She was previously employed at Ott-Lite Technology in Tampa, Fla.

Lindsay Williams has been hired as Franchise Development Coordinator. She cultivates relationships with prospective franchisees, assisting them through the process of owning their own i9 Sports Franchise. Williams previously served as Marketing Representative for Insured Title Agency in Tampa, Fla.

Charla Alma has joined as Administrative Assistant. She handles various administrative responsibilities; including phones, supporting franchisee training, maintaining corporate reports, ordering franchisee merchandise and supplies, and other clerical duties. Before joining i9 Sports®, Alma worked at JP Morgan Chase in Tampa and Springfield, Missouri.

"It is an exciting time at i9 Sports," said Founder and CEO Frank V. Fiume. "To be expanding our team at a time when many corporations are forced to reduce their workforce is a result of the rapid expansion of our franchise nationwide and the high level of success that our franchisees are experiencing providing safe, well-organized and educational sports programs for kids of all ages."

About i9 Sports®

Nationally based in the Tampa Bay (Fla.) area, i9 Sports® is the first and fastest growing franchise of youth sports leagues, camps, and programs in the United States. With over 100,000 participants since 2002 and more than 100 franchise locations in 28 states, i9 Sports® offers sports for kids with a focus on fun, safety, and good sportsmanship.

In 2008, Franchise Business Review named i9 Sports® the #1 Mid-size Franchise for 2008 and the #1 Sports, Recreation, & Fitness franchise two years in a row. Entrepreneur Magazine ranked i9 Sports® #256 in their illustrious Franchise 500® issue in 2008 and the 15th Top New Franchise in America.


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