A&W Restaurant Offers Sweet Relief to Summer Heat in Mobile Smoothee Machine

A&W Restaurant has teamed up with experiential advertising company GoMobile Advertising to use innovative mobile billboards and a moving 1950s dinner to deliver free samples of new A&W slushees to Yakima area.

Yakima, WA, July 23, 2008 --(PR.com)-- To combat the expected sweltering summer heat in the months ahead, A&W began touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.

A&W is utilizing a special mobile advertising truck for their "Sweets & Treats" campaign, which features 10 scrolling mobile billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a 3D mobile showroom, the truck features a replica of a 1950's A&W diner, serving samples of the sweet treats to event crowds.

The state-of-the-art truck comes courtesy of GoMobile Advertising, an experimental marketing company that A&W is partnering with for their campaign. "The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events," said Chris Schuler, President of GoMobile Advertising.

A&W and GoMobile Advertising's campaign will wrap up August 3rd.

About A&W Restaurants, Inc.

A&W Restaurants, Inc., based in Louisville, Ky., is the longest running quick service franchise chain in America. Since 1919, A&W® All-American Food® has been serving a signature frosty mug root beer float and All-American pure-beef hamburgers and hot dogs. There are approximately 400 A&W All-American Food outlets in the U.S., more than 250 outlets outside the U.S. in 10 countries, and 640 additional points of distribution at Yum! Brands multibrand restaurants.

About GoMobile Advertising

GoMobile Advertising is an experimental marketing company offering several unique alternatives to traditional print, radio, television and outdoor advertising to deliver results on-air, online and on premise. With a mission to break through clutter while focusing on branding, promotions and community, GoMobile is shaking up the advertising world through its leadership in non-traditional media. For a sales kit or more information about GoMobile Advertising, please contact Mike Seifert at mseifert@gomobileadvertising.com or call 253-266-2164.


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