Microtel Inn & Suites Hotel Opens in Conway, Arkansas with Brand's New Design

July 23, 2008 // Franchising.com // Boulder Ridge Hotels, LLC of Fort Smith, Arkansas has opened a Microtel Inn & Suites hotel at 2475 Sanders Street and the intersection of Fendley Drive in Conway, AR. The 71-room hotel showcases the Microtel brand's award-winning new prototype design, and boasts a contemporary and streamlined environment with unexpected amenities that guests would not ordinarily expect to find in an economy hotel – such as free WIFI and free local and long distance phone calls. The hotel is managed by SKY Hospitality of Palm Harbor, FL and was constructed by Tri-Built Construction of Fort Smith.

Microtel is the Atlanta-based award-winning chain of all-new construction, interior corridor economy/limited service hotels. For the sixth consecutive year, Microtel has been ranked highest in guest satisfaction among economy hotel chains in the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Index StudySM.

The Microtel Inn & Suites in Conway is conveniently located off I-40 at exit 125, 2.5 miles from historic downtown Conway, one mile from the Conway Airport, and minutes from the area's myriad golf courses, lakes, parks and such outdoor activities as fishing, boating, skiing, canoeing and hiking. The hotel is also nearby the University of Arkansas, Hendrix College and Central Baptist College.

"Microtel defines the economy hotel of the future and sets a new standard for travelers," said John E. Baxter, Principal of Boulder Ridge Hotels. "I am proud that we are able to offer the Conway area a new hotel with a great design and style, quality accommodations and reasonable rates." Baxter and his team are also planning to build a Microtel Inn & Suites hotel in Russellville, AR.

The four-story Conway Microtel Inn & Suites offers single, double and suite accommodations. With its new design, the hotel's color palette known as "Cappuccino" integrates rich, deep colors to create a comfortable, inviting atmosphere and a consistent theme throughout. All guestrooms feature a 32" flat-panel television with ESPN and Showtime; desk unit with easily accessible power and data ports; sleek granite vanities, and coffeepot and hairdryer. Suites are equipped with Microtel's signature MicroKitchen™ with micro-fridge and microwave, and divided into four 'zones' with space to work, eat, sleep and relax.

Amenities include free local and free long distance phone calls anywhere within the continental U.S., and both free wired and wireless high speed Internet access. In addition, the hotel features the stylish Microtel bedding known as Dream Well™ with plush pillow-top mattress and fitted bed skirt, high quality 200-thread count white linens with triple sheeting, down-like blanket, bed scarf and extra pillows.

Guests can enjoy Microtel's new complimentary Get Up and Joe™ continental daily breakfast, a meeting room, fitness center and guest laundry.

There are currently 333 Microtel hotels open and under construction worldwide. Microtel hotels are located in 46 states in the U.S. and in international locations including Argentina, Canada, Mexico and The Philippines.

The brand's new design – which is being launched at all new Microtel hotels worldwide – has received awards including "Best Guestroom Design" in the limited-service category in the prestigious HotelWorld Global Hospitality & Design Awards competition, and Lodging Hospitality magazine's 2008 "Chain Leadership Award."

Microtel is a sponsor of The Society for Accessible Travel & Hospitality (SATH) and known as the preferred hotel chain for travelers with disabilities.

For hotel reservations, visit http://www.microtelinn.com or http://espanol.microtelinn.com, or contact 1-800-771-7171, TDD 1-800-824-2082, or 1-888-304-6835 (Spanish speaking). The Conway hotel can be reached directly at 501-327-0898. Members of the MicroPass™ frequent guest program earn a one night free hotel stay after nine night stays at any location. All hotels are independently owned and operated.

Book your online hotel reservation today at one of Microtel Inn and Suites' hotels for your next business or leisure trip.

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