Pizza Hut(R) Introduces The Natural(TM) Pizza Made With Natural Ingredients

Dallas Pizza Fans to Enjoy Amazing Tasting Pizza First

July 28, 2008 // Franchising.com // Dallas, TX – As Americans show an ever-increasing passion for natural foods, Pizza Hut is bringing a delicious tasting new pizza to the table with the introduction of The Natural pizza. With satisfying, savory natural pizza toppings and a multi-grain crust, The Natural is sure to become the favorite pizza of food aficionados seeking options free from artificial flavors, colors or preservatives.

The Natural may be topped with specifically created natural toppings including pepperoni, mushrooms, pineapples, green peppers, red onions and diced tomatoes. Customers also may enjoy the new Natural Rustica recipe, which features sliced Italian Sausage, marinated Roma tomatoes and fire-roasted red peppers.

Additionally, The Natural has a unique, flavorful multi-grain crust, which delivers eight grams of whole grains per slice, earning it a seal of approval from the Whole Grains Council. The crust is topped with an original sauce made from organic, vine-ripened tomatoes and natural mozzarella cheese. A medium one-topping pizza is $9.99. The Natural Rustica pizza is $11.99.

"With the introduction of The Natural, Pizza Hut now gives Dallas residents a delicious new way to enjoy pizza," said Brian Niccol, Pizza Hut CMO. "I think consumers will be surprised when they experience just how good a natural pizza can taste."

The move to natural products doesn't end with the pizza - it even extends to the pizza box. The Natural pizza will be served in pizza boxes made from up to 75% recycled material, great news for anyone looking to add some "green" to their order of The Natural.

This summer Dallas residents are getting the first taste of The Natural before it is introduced to a national audience.

About Pizza Hut

As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category.

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