100,000 Lost Pounds Equals Thousands Of Free Fresco Crunchy Tacos For OKC

July 31, 2008 // Franchising.com // OKLAHOMA CITY, - The hard work of nearly 20,000 Oklahomans has paid off with thousands of free Fresco Crunchy Tacos for Oklahoma City.

As part of its partnership with Oklahoma City Mayor Mick Cornett's OKC Million Challenge, Taco Bell® announced that it will reward Oklahoma City residents with free Fresco Crunchy Tacos on Tuesday, July 29, 2008. Taco Bell's Fresco Menu, offering 9 items with less than 9 grams of fat, became the "Official Menu of the Mayor's Challenge" in April following a unique partnership with the nation's leading Mexican-inspired Quick Service Restaurant and the Mayor.
"We've reached a significant milestone losing 100,000 pounds, and together, we can continue to watch what we eat and exercise regularly to reach our goal of losing 1 million pounds," said Mayor Mick Cornett. "Our partnership with Taco Bell has proven that when we all come together, we can achieve great things."

To get their free Fresco Crunchy Taco, Oklahomans can visit participating Oklahoma City Taco Bell® locations on Tuesday, July 29, 2008 during normal business hours. Limit one Fresco Crunchy Taco per customer, while supplies last. No purchase necessary. No substitutions will be allowed. Offer is subject to availability and no rain checks will be given. Participating Taco Bell restaurant managers reserve the right to deny a free Fresco Crunchy Taco to any person he/she reasonably believes has already received a free Fresco Crunchy Taco or has engaged in any other fraudulent activity.

"Taco Bell® salutes Mayor Cornett and the participants of the OKC Million Challenge for losing 100,000 pounds," said Greg Creed, President, Taco Bell Corp. "We want to celebrate by giving away thousands of free Fresco Crunchy Tacos and show Oklahoma City residents that our Fresco Menu not only tastes great, but it can also be a part of a sensible approach to eating fewer calories and fat."

Fresco Menu offers nine items with less than nine grams of fat including tacos, burritos and more with grilled, marinated all-white-meat chicken, seasoned beef and even Carne Asada Steak. Fresco Menu items feature a freshly-prepared Fiesta Salsa - a zesty mix of diced tomatoes, white onions and cilantro that replaces cheese and sauce. Fiesta Salsa packs in lots of flavor, and is only five calories per serving and no fat.

About Taco Bell Corp.

Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the 79-89-99 Why Pay More™ Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

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