Kamp Hollywood Calls it a Wrap with a CiCi's Pizza Party

July 31, 2008 // Franchising.com // (Coppell, Texas) CiCi's Pizza is stealing the scene at Kamp Hollywood, an acting and production summer camp where kids get hands-on experience creating short films and videos, by wrapping up the week with a donated pizza party for more than 50 aspiring moviemakers. This is the second year that CiCi's Pizza has contributed as an in-kind sponsor. Participants in last year's Kamp Hollywood developed a :30 second commercial for CiCi's which was published on YouTube.

"Our involvement with Kamp Hollywood underscores CiCi's deep commitment in supporting today's youth. As a family-oriented brand, we are pleased to partner with industry leaders who take such a hands-on approach in mentoring our children," said Craig Moore, president of CiCi's Pizza.

Kamp Hollywood, celebrating its ninth year, is based in Carrollton, Texas, and led by industry professionals. The camp introduces youth to the experience and accomplishments uniquely associated with the film and television industries. Campers graduate from the session with a completed short film, commercial or video based on their age.

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five dollars. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to over 600 restaurants in 30 states.

Industry professionals have taken notice of CiCi's Pizza's continuous growth and success. Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2007 ranking, Entrepreneur magazine designated CiCi's as the top brand in the Italian restaurant franchise category. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include "Best in Value" award among national pizza chains in Restaurants and Institutions magazine's 2006 Consumers' Choice Report and "Best Customer Service" from Corporate Research International in 2007, 2006 and 2005. For more information, visit www.cicispizza.com.



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