1-800-FLOWERS.COM Launches Mobile Gift Center

1-800-FLOWERS.COM announces a convenient way for BlackBerry users to shop on the go!

CARLE PLACE, N.Y., Aug. 4 // PRNewswire-FirstCall //-- 1-800-FLOWERS.COM, INC. (Nasdaq: FLWS), the world's largest florist and a leading multi-channel retailer, today announced the introduction of their new Mobile Gift Center, an innovative application that provides access to a variety of the best and most popular 1-800-FLOWERS.COM gift ideas on BlackBerry(R) smartphones from Research In Motion. Designed for the mobile user, the Mobile Gift Center is the perfect solution for consumers on the go or last minute gifts.

"It is clear to us that our customers are seeking innovative solutions to help them connect and express themselves to the important people in their lives while they are on the go," said Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "We are proud to provide our customers with the most convenient and efficient mobile shopping experience available."

Built on Powered by Digby from Digby, a leading mobile commerce platform provider, the 1-800-FLOWERS.COM Mobile Gift Center was designed to provide BlackBerry users with a fast and easy way to browse and shop for gifts from their devices. A device-resident application that includes popular and best selling 1-800-FLOWERS.COM gift ideas, the Mobile Gift Center can integrate with other applications on a BlackBerry smartphone including the address book. The result is a simple user experience that allows consumers to purchase products by simply scrolling and clicking.

"We are very excited to work with 1-800-FLOWERS.COM and deliver their Mobile Gift Center for the BlackBerry smartphone," said Dave Sikora, CEO of Digby. "We look forward to working together as they leverage our Powered by Digby platform to expand their mobile channel offerings and add new device platforms."

About the 1-800-FLOWERS.COM Mobile Gift Center

Updated daily, the 1-800-FLOWERS.COM Mobile Gift Center provides BlackBerry smartphone users with access to popular and best selling gift ideas from the 1-800-FLOWERS.COM product collections including exclusive offers and special promotions for frequent customers. Optimized for the BlackBerry, the Mobile Gift Center includes the following user-inspired features:

  • Quick access to popular and best selling flowers and gifts.
  • The ability to complete a shopping transaction in less than thirty seconds from a BlackBerry smartphone, without using a mobile browser.
  • Rich product descriptions and full-color images.
  • Address book integration, which provides the ability to input shipping information with just a few clicks.

  • Secure transactions and password protected buying.

To download the 1-800-Flowers Mobile Gift Center, go to http://www.1800flowers.com/blackberry from the browser on your BlackBerry smartphone.

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS(R) (1-800-356-9377 or http://www.1800flowers.com), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growers(R)." As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet(R) (http://www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM, "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from Greatfood.com(R) (http://www.greatfood.com); wine gifts from Ambrosia(R) (http://www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (http://www.1800baskets.com) and DesignPac as well as Home Decor and Children's Gifts from Plow & Hearth(R) (1-800-627-1712 or http://www.plowandhearth.com), Wind & Weather(R) (http://www.windandweather.com), HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

About Digby

Digby is the premier mobile commerce platform provider whose goal is to radically improve the mobile purchasing experience for consumers around the world. Their flagship service, Digby Mall, combines rich content from name brand retailers such as Barnes & Noble, Godiva Chocolatier, and FTD.com, with an intuitive shopping process that is optimized for mobile devices such as the BlackBerry. Led by software industry veterans, the privately held company is headquartered in Austin, Texas. For additional information, please visit http://www.digby.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.




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