August 04, 2008 // Franchising.com // OVERLAND PARK, Kan. – Brooke Insurance has recently been nominated for two national advertising awards for Internet marketing campaigns the company rolled out in 2007 and 2008. The campaigns nominated include Brooke's Internet Yellow Pages and Paid Search program.
Since the launch of Brooke Insurance's Internet marketing campaigns in early 2007, leads have increased by over 1,800 percent from Google search and 338 percent from Yahoo searches. Brooke's cost per lead was 77 percent lower than the benchmarks established at the beginning of the campaign. The campaigns increased their responses by more than four times over their preformance the prior year.
The campaigns were nominated for Search Engine Strategies (SES) and Marketing and Interactive Excellence (MIXX) Awards. Since 1999, SES has been the leading international conference series for webmasters, digital agencies, online markers and corporate decision makers. The SES Awards honor 15 outstanding search marketers and winners are chosen based on innovation in methodology and execution, achieving success goals, excellence in tactical execution and overall approach and category relevance. Awards will be presented during the SES San Jose conference in August.
The MIXX Awards honor the teams and talent that push interactive marketing and advertising to unprecendented levels. MIXX Award winners and finalists will be honored during the MIXX Awards Gala, which will be held at the Crowne Plaza Hotel in New York City on Sept. 23.
"Online marketing has become one of our most cost efficient and targeted mediums for Brooke Insurance agents to reach consumers," said Nick Rhodes, Brooke's vice president and advertising center manager. "We strive to generate high-quality leads to distribute to our franchise network, while competing in an aggressive online industry category. Our people view our strategy as a vital means to not only produce a significant number of leads, but more importantly, to produce high quality leads that help keep our franchisees on the cutting-edge in the insurance industry. This balance is essential to our online marketing success. We are honored that the hard work and passion our Internet team has put into our online marketing strategy has been recognized by the industry."
Brooke Capital Corporation (AMEX: BCP) is an Overland Park, Kansas-based insurance organization founded in 1997. Brooke Capital is the parent company of Brooke Investments, Inc, First Life America Corporation, a life insurance company, and Brooke Capital Advisors Inc., a loan consultant for managing general insurance agencies.