Marble Slab Creamery Announces Expansion Into Mexico

Minimum of 35 stores over 20 year term slated to begin opening in early 2009

August 06, 2008 // // NEW YORK, - Marble Slab Creamery announced today that it will start a new international franchise venture in Mexico. The franchise agreement will allow Marble Slab to continue to expand its reach and provide gourmet products to a growing number of countries. The initial agreement calls for a minimum 35 stores to open over the next 20 years throughout the country. The first stores are scheduled to open in early 2009.

Operadora Peninsular Jucumi SA DE CV will handle the development of the first 35 stores. Operating principal, Julian Reyes Cuevas is confident that Marble Slab will be a welcome addition to the area, and that its high quality products will appeal to the Mexico market. Cuevas' interest in the brand began when he visited his first Marble Slab store while living in the states. Shortly after, Cuevas and his family began working with Colin Fitzpatrick, franchise development manager for NexCen Franchise Management, Inc. to develop the brand in Mexico.

"Julian's patience and commitment to the process of negotiating and executing this agreement is indicative of the caliber of partner he will be for the Mexico market," said Colin Fitzpatrick who closed the master franchise agreement. "We are confident they will have great success and are very excited to begin development of the Marble Slab Creamery brand in Mexico."

Marble Slab Creamery

Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous "mixins," including fresh fruits, fine nuts, sweet candy, and cookies.

NexCen Brands, Inc.

NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New YorkTM and Waverly®.

The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.



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