New Incentives Resurge Carvel Ice Cream Franchise Efforts

The nation's best loved name in the ice cream industry offers financial relief for new franchisees
August 06, 2008 // Franchising.com // ATLANTA, Ga. – Take a cue from the man who proclaimed in a voice that sounded like gargling rocks "Carvel is the world's freshest gourmet ice cream," and join the 74 year old company now 500- plus locations strong. From now until September 30, Carvel Ice Cream is offering incentives for new franchise owners including a reduced franchise fee and store opening financial incentives.

Carvel is looking to continue growth and expansion by bringing on new franchise partners in areas with an established brand presence including Davie, Fla., Midland Park, NJ; West Orange, NJ; Riverdale, NY; Masepeth, NY and Park Slope, NY.

"We have identified areas where there is a high demand for Carvel, now we are looking for the right owneroperators to take advantage of this great opportunity," explains Gary Bales, president of Carvel Ice Cream. "We need owners with an entrepreneurial spirit, a conviction for customer service and a passion for supporting the community that embodies the attitude of Tom Carvel himself. You can teach someone how to run a business, but you can't teach someone how to love and care about what they do. That part is critical to being a successful Carvel owner."

These incentives, available for a limited time, are part of an overall growth strategy to build out the Carvel brand in core markets. The intent is to give additional financial support to new franchisees as they build their business early on.

With mentions in popular TV shows including, The Office, How I Met Your Mother, Family Guy, The Sopranos and King of Queens, Carvel Ice Cream enjoys 90% brand recognition in its core markets and is the leading provider of premium soft serve and hand dipped ice cream products. About Carvel® Ice Cream The United States' first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as the leading manufacturer of uniquely shaped ice cream cakes, including its signature Fudgie the Whale and Cookie Puss cakes. Carvel currently operates over 500 franchised and food service locations, and sells its famous ice cream cakes in over 8,500 supermarket outlets. The company is based in Atlanta, with its supermarket headquarters in New Britain, Conn. About FOCUS Brands Inc.®

FOCUS Brands Inc. is the franchisor and operator of over 2,200 ice cream stores, bakeries, restaurants, and cafes in the United States, the District of Columbia, Puerto Rico, and numerous foreign countries under the brand names Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, and the franchisor of Seattle's Best Coffee® on certain military bases and international markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy." Please visit www.focusbrands.com to learn more.

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