August 07, 2008 // Franchising.com // MORRIS PLAINS, N.J. – For the second consecutive year, Weichert Capital Properties & Estates, the luxury-home division of Weichert, Realtors®, was named as one of the most prestigious real estate companies, according to the 2008 Luxury Brand Status Index (LBSI) survey. The survey, which polled over 1,600 high net-worth American consumers, was conducted by the independent New York-based Luxury Institute.
"We are honored to continue to be recognized as one of the top luxury real estate brands, as rated by consumers," said Roger Christman, vice president of Weichert Capital Properties & Estates. "This is a testament to the services we provide as we continuously strive to exceed clients' expectations with our highly-personalized approach to the marketing of high-end properties."
Capital Properties & Estates has marketed homes of clients that have included Wall Street financiers, top corporate executives, successful entrepreneurs, and celebrities from the entertainment and sports industries. To market these multi-million dollar homes, the Weichert division creates individualized plans that draw upon advertising vehicles and promotional activities proven to attract buyers.
Prospective buyers worldwide can visit the Capital Properties & Estates' Web site, weichertcapital.com, to access virtual tours of select properties that provide 360-degree perspectives. Browsers can also opt to take an "audio tour" on select properties, in which extensive photos of the luxury home are synchronized with a voice-over that walks the visitor through key rooms, highlighting unique details and special features.
The Luxury Brand Status Index survey measures the prestige of leading brands among wealthy Americans. A national sample of over 1,666 wealthy American consumers, with an average income of $348K and average net worth of $3.7 million, was surveyed online. The Luxury Institute, which conducted the survey, is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net worth consumer.
For more information on Weichert Capital Properties & Estates contact Roger Christman at 1-800-785-3000 or visit weichertcapital.com.
Weichert has nearly 18,000 sales associates in more than 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.