Open Wide, Brooklyn Heights: Spicy Pickle(TM) Is Coming

Purveyor of Culinary-Inspired Paninis, Salads and Subs Offers "150,000 Combinations, Made One At A Time" in Restaurants with Casual, Neighborhood Feel

BROOKLYN HEIGHTS, N.Y.--(BUSINESS WIRE)--Spicy Pickle™ fast casual restaurants (OTCBB: SPKL) announced today that it will be opening in the New York market at 143 Montague St., Brooklyn Heights, beginning in August. Spicy Pickle is quickly gaining a nationwide reputation for its exotic paninis, salads, subs and Neapolitan-style, thin crust pizzetti pizzas, all featuring natural fresh ingredients served on handcrafted artisan breads.

Spicy Pickle restaurants are at the forefront of today's fast casual dining trend, combining unique and innovative breakfast, lunch and dinner items with prices that are below that of typical casual restaurants. Enter a Spicy Pickle restaurant and you'll feel immediately at home. Warm colors, a modern décor, and a contemporary "deli shop" atmosphere only add to the appeal of the chain's main event – its excitingly different, chef-inspired menu.

"Spicy Pickle is all about uncompromising quality and service, plus healthy, gourmet ingredients," said Spicy Pickle co-founder and head "foodie" Kevin Morrison. "We start with fine artisan focaccia and ciabatta breads baked fresh daily, then add meats like our roast beef, capocolla, mortadella, or Sausalito turkey, just to name a few. And of course, each entrée is served with our signature spicy pickle, aged in a homemade brine of chilies and our secret blend of spices to give it just the right kick."

Guests can also choose from an array of culinary sandwich creations developed by Spicy Pickle chefs, or they can elect to build their own masterpiece from twelve different meats, eight cheeses, twenty-two toppings and fourteen exclusive spreads prepared fresh daily. As it states on Spicy Pickle t-shirts, "Go for it. Our kitchen is your culinary playground."

Another signature item on the Spicy Pickle menu is its pizzetti (pizz-ET-ee)—individual 11-inch Neapolitan thin-crust pizzas. Available in eight varieties, pizzetti are topped with enticing and unusual ingredients like Sopressata sausage, capocolla, kalamata olives, artichoke hearts and chipotle pesto as well as traditional favorites like pepperoni, mozzarella and green peppers. At just under eight dollars each, a Spicy Pickle pizzetti is a meal—and an adventure—in itself.

Salads round out the restaurant's entrée selection. Try the spinach salad—a mouth-watering mix of spinach, fresh apples, walnuts and crumbled bleu cheese served with apple cider vinaigrette—or the Spicy Pickle tuna, featuring romaine lettuce and tuna mixed with chipotle mayo, spicy pickle relish, tomatoes and kalamata olives, dressed in a lemon-olive oil vinaigrette.

Four other creative salads, as well as soups, sides, drinks and the world's best spicy pickle, complete the lunch and dinner lineup. For breakfast, the Brooklyn Heights Spicy Pickle serves grilled egg sandwiches on rosemary focaccia with your choice of meats and toppings, along with gourmet coffee, juices, muffins and pastries. Service begins each morning at 7:00AM weekdays (8:00AM weekends).

"A Spicy Pickle is unlike any sandwich shop you've been to before," noted Jonathan Young, who along with his partner Robert Sheahan Jr., are the owners/operators responsible for the company's first New York location. "You'll find lunch and dinner offerings you could never make at home, at prices that are a real value. Spicy Pickle is a terrific way to treat yourself to a great-tasting meal at a price that will keep you coming back. We're excited to be entering the historic Brooklyn Heights neighborhood."

The Spicy Pickle restaurant chain is currently comprised of 43 restaurants in 15 states, from California to Texas and Virginia. The chain, which opened in 1999, is the product of a partnership between Morrison and Tony Walker; both were chefs at the renowned Barolo Grill in Denver.

"The Spicy Pickle concept began when were talking about the appeal of a sandwich shop that stayed true to great food, but with a friendly neighborhood feel," Walker recalled. "Since we're both food guys, quality is number one to us. The day we opened our first location in Denver, people began lining up to try our wide variety of menu choices and they've been coming ever since."

In addition to their in-store selections, Spicy Pickle restaurants offer a complete catering menu. The company's New York opening at 143 Montague St., Brooklyn Heights is scheduled for late August.

For more information about Spicy Pickle, log on to www.spicypickle.com.

About Spicy Pickle:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food—but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with franchised locations now open across fifteen states and many more in development nationwide. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com.

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