LARGO, Fla., Aug. 13 // PRNewswire // -- The blue Valpak(R) envelope is featuring a sizzling summertime promotion with the Food Network and the debut of its newest show, Grill It! with Bobby Flay.
Food Network chef Bobby Flay will be featured on the blue envelope. Flay hosts several shows on Food Network including Grill It!, Throwdown, and Iron Chef America. Consumers can enter the sweepstakes at http://www.valpak.com now through September 5.
The grand prize for the sweepstakes is a trip to the Food Network's New York City Wine & Food Festival, and a 4-day, 3-night trip for the winner and guest, two round-trip air transportation tickets, admission for two days to the 2008 Food Network NYC Wine & Food Festival, admission for one day to a culinary demonstration by Bobby Flay, and $500 USD spending cash.
In addition, 25 prize winners will receive an autographed Bobby Flay cookbook.
"We know the Valpak audience is made of many 'foodies,'" said Melissa Fisher, Valpak's Senior VP of Marketing and Communications. "Valpak consumers love dining out and they have the discretionary income to do so. Valpak research shows that our customers are 21 percent more likely than the U.S. average to have dined out at a full service restaurant in the past 30 days," said Fisher.
Valpak sends the blue envelope to 45 million households across North America each month -- a total of more than 20 billion offers each year. Traditionally, the restaurant offers found in the envelopes and at Valpak.com have always been some of the most popular with consumers.
Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. Valpak delivers savings to nearly 46 million households each month throughout the United States and Canada. In 2008, Valpak will distribute some 20 billion offers inserted in more than 521 million envelopes. In addition, Valpak.com(R), an online site for local savings, has about 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.