Noah's Bagels Celebrates 19 Years of Success Anniversary Blend Coffee for Just 19 Cents on August 19

WALNUT CREEK, Calif., // PRNewswire-FirstCall // -- In honor of its 19th anniversary, Noah's Bagels(R) isn't breaking out the champagne but it is offering a 12-ounce cup of its famous Anniversary Blend coffee for just 19 cents on August 19th. Noah's Bagels, an Einstein Noah Restaurant Group brand (Nasdaq: BAGL), created the blend to honor the opening of the first Noah's Bagels restaurant in 1989.

Developed by Noah's Bagels' general managers, the Anniversary Blend is known for its smooth, artisan-roasted flavor that captures the Noah's heritage. The artisan-roasted coffee is a rich, dark coffee that perfectly complements the traditional baked goods still crafted at Noah's today.

"I would like to invite coffee lovers everywhere to stop into a Noah's and try the Anniversary Blend on August 19th and to celebrate our 19th Anniversary with us," said Brad West, senior vice president of operations. "Just one sip and I believe they will instantly recognize the high quality of our coffee."

Noah's was founded when Noah Alper (a native of New York) and his family relocated to San Francisco from Brooklyn, NY, and noticed something was missing -- bagels. With the encouragement of his brother, Noah decided to bring the taste and quality of New York bagels to the Bay area. Thus Noah's New York Bagels was born in August 1989, in Emeryville, Calif. The first restaurant was located on College Avenue in Berkeley and is still open today. The restaurant was quite the rave in California and the company's reputation and sales grew as a result.

"Noah's Bagels provides a slice of the old neighborhood that moved from the East Coast to the West," West said. "We've brought our heritage, the flavors and the feel of our roots to all our restaurants, and we're so pleased to celebrate this milestone with our guests."

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded on the NASDAQ under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

Contact: Peter Jakel, (303-568-8113) SOURCE Einstein Noah Restaurant Group

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