August 19, 2008 // Franchising.com // Atlanta - IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], one of the world's largest hotel groups by number of rooms, received what is perhaps the industry's highest form of compliment - recognition for guest satisfaction. IHG's upscale extended-stay hotel brand, Staybridge Suites was honored for the second time this year by Market Metrix, LLC for superiority in customer satisfaction during the second quarter of 2008.
Based on 35,000 customer interviews in a Market Metrix Hospitality Index (MMHI) quarterly survey, guests named Staybridge Suites the leader in customer satisfaction within the upscale hotel segment. Staybridge Suites' score surpassed thirteen other hotel brands in this category."We are thrilled to take home Market Metrix honors for the second time this year," said Robert Radomski, vice president, Brand Management, Extended-Stay Brands, IHG. "Above all, guest satisfaction is what we strive for, so for customers to recognize us in this way, and do it repeatedly, proves to our hotel teams that their efforts are making a difference."
The Market Metrix Hospitality Index (MMHI) is the largest and most in-depth measure of hospitality company performance available today. These benchmarks, delivered through their flagship product Customer MetrixTM, enable Market Metrix clients to compare their results to competitors by STAR segment, AAA classification, Brand, SMSA, industry averages, performers in the top 10% and other classifications.
Staybridge Suites® is an innovative all-suite hotel brand designed to meet the needs of extended-stay guests. It is ideal for travelers seeking a residential-style hotel that is perfect for business, relocation and vacations. Amenities include: three suite types (deluxe studio, one-bedroom and two-bedroom/2 bath) with fully equipped kitchens, highly functional work areas, two-line speaker phone with voicemail and direct dial access and free high-speed internet access. Staybridge Suites offers free "Wireless Anywhere", complimentary daily deluxe breakfast buffet and evening Sundowner reception three days a week, and 24-hour business services featuring complimentary PC work stations and free Internet access.
Staybridge Suites entered the extended-stay segment in December 1998 when its flagship location in Alpharetta, Georgia, opened. Since that opening the Staybridge Suites brand continues to grow rapidly with 181 hotels open across the Americas and 1 in Europe and the Middle East. http://www.staybridge.com/
Market Metrix helps hospitality companies around the world foster loyal customers and engaged employees. Based on award-winning research and breakthrough concepts, their products deliver instant survey results, analysis and management tools for increasing revenue and reducing staff turnover. Their benchmarking database, MMHI, is the most comprehensive, independent comparison of consumer brand satisfaction in the industry. Their annual MMHI Awards are coveted by lodging and travel enterprises around the world. With clients that include more than 120 brands across 70 countries, Market Metrix has been helping leading hospitality companies turn feedback into performance since 1996. For more information, visit http://www.marketmetrix.com/.
Contact: Emily Childs, IHG Corporate Communications, 770-604-2037